The role of meaning in service innovation: a conceptual exploration

• Tipo: Artigo em Revista Científica Internacional
• Data: 2021

Autores

Ana Kustrak Korper (Autor) Outra; Stefan Holmlid (Autor) Outra; Lia Patrício (Autor) FEUP

Revista

Título: Journal of Service Theory and Practice

Páginas: 179-198

ISSN: 2055-6225

Editora: Emerald

Indexação

ISI Web of Knowledge - 2 Citações

Scopus - 2 Citações

Outras Informações

ID Authenticus: P-00T-K7N

DOI: 10.1108/jstp-01-2020-0004

Abstract (EN): Purpose The purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service-dominant (S-D) logic. In exploring the role of meaning in service innovation, especially related to new value propositions, resource integration and new value cocreation, the authors suggest using the conceptualization of meaning within human-centered design, which has an established body of knowledge on addressing how actors engage and interact. Design/methodology/approach The paper builds an actionable conceptual framework that relates meaning to central tenets of service innovation, such as resource integration, value propositions and cocreation of value. It delineates the central building blocks of service innovation and conceptually integrates them with meaning to explain the underlying mechanisms of service innovation related both to its development and adoption. Findings The findings highlight how and why meaning precedes value creation and directs resource integration. Indicating that meaning is driven by experience of earlier interactions it delineates its relationships with new value formation and positions resource interpretation as a driver of this process. Originality/value This paper extends the understanding of service innovation in relation to S-D logic, with meaning as a conceptual link to aspects of S-D logic that claim a phenomenological nature. Meaning contributes to S-D logic by providing an understanding of how beneficiaries form intentions to engage in value creation and resource integration. Additionally, by integrating service and design research domains, this paper suggests possibilities for multidisciplinary contributions in future research.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 20