Entrepreneurship in Health
Keywords |
Classification |
Keyword |
OFICIAL |
Medicine |
Instance: 2019/2020 - 2S (of 10-02-2020 to 31-07-2020) ![Requerida a integração com o Moodle Ícone do Moodle](/fmup/pt/imagens/MoodleIcon)
Cycles of Study/Courses
Teaching language
Portuguese and english
Objectives
- Develop communication skills
- Build a critical approach to project analysis
- Be presented to the necessary tools to accomplish a project
- Complement the medical vision with the commercial side
- Enable the student to apply their knowledge and technical skills towards founding a company
- Understand entrepreneurship and the role of innovation
- Know the steps needed to create a startup
Learning outcomes and competences
-
Working method
Presencial
Program
- Introduction to healthcare entrepreneurship
- Overview of entrepreneurship
- Main challenges in the health businesses and identification of relevant technological solutions for its resolution
- Business model
- Project and team management
- Creating Business Models
- Basic accounting for startups
- Financing a health entrepreneurship project
- Market research and consumer profile (person)
- Competitor analysis using the value curve (Blue Ocean Strategy)
- Communication
- Communicating your value proposition (pitch)
- Communication and marketing of health companies
- Ethical Aspects of Health Advertising
- Product
- Creating the Minimum Viable Product
- Validation and approval of ideas / certification of products
- Patents and intellectual property
Mandatory literature
Blank, S., & Dorf, B.; The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company (1 edition). , K & S Ranch, 2012
Duarte, N. ; Slide:ology: the art and science of creating great presentations (1st ed). , Beijing ; Sebastopol, CA: O’Reilly Media., 2008
Duarte, N. ; Resonate: present visual stories that transform audiences. , Hoboken, N.J: Wiley., 2010
Kim, W. C., & Mauborgne, R. ; Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition)., Boston, Massachusetts: Harvard Business Review Press., 2015
Kim, W. C., & Mauborgne, R. ; Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth (First edition)., New York: Hachette Books., 2017
Osterwalder, A., Pigneur, Y., & Clark, T. ; Business model generation: a handbook for visionaries, game changers, and challengers., Hoboken, NJ: Wiley., 2010
Pulizzi, J. ; Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less. , New York: McGraw-Hill Education, 2014
Thiel, P. A., & Masters, B.; Zero to one: notes on startups, or how to build the future (First edition)., New York: Crown Business., 2014
Teaching methods and learning activities
The classroom format used in this Curricular Unit will be:
- Theoretical classes
- Practical classes (exercises solving)
- The evaluation will consist of each group presenting a business model created along the course
Evaluation Type
Distributed evaluation without final exam
Assessment Components
Designation |
Weight (%) |
Trabalho prático ou de projeto |
100,00 |
Total: |
100,00 |
Amount of time allocated to each course unit
Designation |
Time (hours) |
Elaboração de projeto |
30,00 |
Estudo autónomo |
23,00 |
Frequência das aulas |
28,00 |
Total: |
81,00 |
Eligibility for exams
To obtain frequency, the students must be present in, at least, 75% of the classes
Calculation formula of final grade
Presentation of a business model created along the course