Entrepreneurship in Health

Code:

OPT165

Acronym:

EMPRSAU

Keywords
Classification	Keyword
OFICIAL	Medicine

Instance: 2019/2020 - 2S (of 10-02-2020 to 31-07-2020)

Active?	Yes
Responsible unit:	Department of Community Medicine, Information and Health Decision Sciences
Course/CS Responsible:	Integrated Master in Medicine

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIMED	8	Mestrado Integrado em Medicina- Plano oficial 2013 (Reforma Curricular)	4	-	3	28	81

Teaching language

Portuguese and english

Objectives

1. Develop communication skills


2. Build a critical approach to project analysis


3. Be presented to the necessary tools to accomplish a project


4. Complement the medical vision with the commercial side


5. Enable the student to apply their knowledge and technical skills towards founding a company


6. Understand entrepreneurship and the role of innovation


7. Know the steps needed to create a startup

Learning outcomes and competences

-

Working method

Presencial

Program

1. Introduction to healthcare entrepreneurship

• Overview of entrepreneurship


• Main challenges in the health businesses and identification of relevant technological solutions for its resolution

1. Business model

• Project and team management


• Creating Business Models


• Basic accounting for startups


• Financing a health entrepreneurship project


• Market research and consumer profile (person)


• Competitor analysis using the value curve (Blue Ocean Strategy)

1. Communication

• Communicating your value proposition (pitch)


• Communication and marketing of health companies


• Ethical Aspects of Health Advertising

1. Product

• Creating the Minimum Viable Product


• Validation and approval of ideas / certification of products


• Patents and intellectual property

Mandatory literature

Blank, S., & Dorf, B.; The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company (1 edition). , K & S Ranch, 2012
Duarte, N. ; Slide:ology: the art and science of creating great presentations (1st ed). , Beijing ; Sebastopol, CA: O’Reilly Media., 2008
Duarte, N. ; Resonate: present visual stories that transform audiences. , Hoboken, N.J: Wiley., 2010
Kim, W. C., & Mauborgne, R. ; Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition)., Boston, Massachusetts: Harvard Business Review Press., 2015
Kim, W. C., & Mauborgne, R. ; Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth (First edition)., New York: Hachette Books., 2017
Osterwalder, A., Pigneur, Y., & Clark, T. ; Business model generation: a handbook for visionaries, game changers, and challengers., Hoboken, NJ: Wiley., 2010
Pulizzi, J. ; Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less. , New York: McGraw-Hill Education, 2014
Thiel, P. A., & Masters, B.; Zero to one: notes on startups, or how to build the future (First edition)., New York: Crown Business., 2014

Teaching methods and learning activities

The classroom format used in this Curricular Unit will be:

• Theoretical classes
• Practical classes (exercises solving)
• The evaluation will consist of each group presenting a business model created along the course

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho prático ou de projeto	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	30,00
Estudo autónomo	23,00
Frequência das aulas	28,00
Total:	81,00

Eligibility for exams

To obtain frequency, the students must be present in, at least, 75% of the classes

Calculation formula of final grade

Presentation of a business model created along the course