Organizational Communication
| Code: | CINF053 | Acronym: | CO |
| Keywords | |
|---|---|
| Classification | Keyword |
| OFICIAL | Social Science |
Instance: 2025/2026 - 2S 
| Active? | Yes |
| Responsible unit: | Department of Communication and Information Sciences |
| Course/CS Responsible: | Bachelor of Arts in Information Science |
Cycles of Study/Courses
| Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
|---|---|---|---|---|---|---|---|
| CINF | 19 | Study plan | 2 | - | 6 | 41 | 162 |
Teaching Staff - Responsibilities
| Teacher | Responsibility |
|---|---|
| Ricardo José Pinheiro Fernandes Morais |
Teaching - Hours
| Theoretical and practical : | 3,00 |
| Type | Teacher | Classes | Hour |
|---|---|---|---|
| Theoretical and practical | Totals | 1 | 3,00 |
| Ricardo José Pinheiro Fernandes Morais | 1,00 | ||
| Sónia Cristina Melo Da Silva | 2,00 |
Teaching language
PortugueseObjectives
- Know the field of studies on Strategic and Organizational Communication
- Observe how Organizations operate and understand the strategic role of communication
- Know the nature, structure and types of Organizational Communication
- Identify the different publics of an Organization
- Work in the development of communication actions for the different stakeholders
- Identify the ethical implications and codes inherent to the performance of the professional activity
- Develop communication plans and promote their application in Organizations
Learning outcomes and competences
- Knowledge and application of the underlying concepts of Organizational Communication
- Understanding the importance of communication in the success of Organizations
- Ability to communicate according to the different types of audiences of the Organizations
- Identification of the challenges that Organizations face and the strategic role of communication
- Ability to develop communication plans and promote their application in Organizations
Working method
PresencialProgram
1.1. The concept of Organization and studies on Strategic and Organizational Communication
1.2. The typologies and strategic objectives of Organizations
1.3. Identity, culture and organizational climate
1.4. Stakeholders and the strategic positioning of Organizations in society
2. The performance of professionals in the field of Organizational Communication
2.1. Communication in Organizations to different audiences and through multiple channels
2.2. Building a communication strategy that considers organizational identity
2.3. The importance of research in communication planning
2.4. The development of a communication plan for organization
3. Digitalization and Strategic and Organizational Communication
3.1. The changes in Organizations promoted by digitalization
3.2. The communication of Organizations and the opportunities of the digital ecosystem
3.3. The new ethical challenges facing organizational communication
3.4. The relevance of social responsibility in the context of Organizational Communication
Mandatory literature
Ana Melo; Organisational and strategic communication research. ISBN: 978-989-8600-36-3Gisela Gonçalves; Organisational and strategic communication research. ISBN: 978-989-654-115-6
Hana S. Noor Al-Deen; Social media and strategic communications. ISBN: 978-1-137-28704-5
Teresa Ruão; Comunicação organizacional e relações públicas. ISBN: 978-989-8600-14-1
Teresa Ruão; A^comunicação organizacional e os desafios tecnológicos. ISBN: 978-989-8600-70-7
W. Timothy Coombs; Strategic communication, social media and democracy. ISBN: 978-1-138-84116-1
Complementary Bibliography
Alderfer, C.; The Practice of Organizational Diagnosis: theory and methods, Oxford University Press., 2011Gonçalves, G.; Somerville, I. & Melo, A.; Organisational and Strategic Communication Research: European Perspectives, LabCom Books, 2013
Figueira, J. ; A Reputação das Organizações e os Media — Os casos BES e Novo Banco, LabCom Books, 2017
Hatch, M.; Organization Theory. Modern, Symbolic and Postmodern Perspectives., Oxford, 2018
Ruiz-Mora, I., Gonçalves, G. & Somerville, I.; Organizational and Strategic Communication Research: Global Trends, LabCom Books, 2019
Silva. S. ; Comunicar a Responsabilidade Social: Um Modelo de Atuação para as Universidades Públicas Portuguesas, LabCom Books, 2022
Comments from the literature
Teaching methods and learning activities
Evaluation Type
Distributed evaluation without final examAssessment Components
| Designation | Weight (%) |
|---|---|
| Participação presencial | 15,00 |
| Trabalho escrito | 45,00 |
| Trabalho prático ou de projeto | 40,00 |
| Total: | 100,00 |
Amount of time allocated to each course unit
| Designation | Time (hours) |
|---|---|
| Estudo autónomo | 60,00 |
| Frequência das aulas | 41,00 |
| Trabalho de investigação | 61,00 |
| Total: | 162,00 |
Eligibility for exams
- Attendance and participation in classes: 15% (3 val.)
- Preparation of individual work: 45% (9 val.)
- Preparation and presentation of work/group project: 40% (8 val.)
Calculation formula of final grade
Preparation of individual work (45%):
- Consists of the analysis of a case study, identifying the importance of communication processes in the (re)construction of an Organization's reputation.
Preparation and presentation of work/group project (40%):
- Consists of developing a communication project to an organization. The proposal must include the following elements: definition of the target audience; delimitation of communication objectives; definition of messages; selection of the communication mix for dissemination (online and offline); definition of relationship/communication actions with the public; creation of an action plan; definition of the costs of the plan and elaboration of a budget; creating a schedule; evaluation of results.
Examinations or Special Assignments
In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura). The special evaluation for all cases implies carrying out research work, which corresponds to 100% of the evaluation. *
Special assessment (TE, DA, ...)
In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura). The special evaluation for all cases implies carrying out research work, which corresponds to 100% of the evaluation. *
Classification improvement
In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura). Grade improvement is only allowed the following academic year. *
Observations
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