Personal Presentation

Maria Alexandra de Araújo Guedes Pinto graduated in 1989 in Modern Languages and Literatures in the Arts Faculty of University of Porto and has pursued her Master and Ph.D. studies in the same Faculty, where in 2008 she obtained her Ph.D. in Linguistics, with a thesis about aspects of the advertising textualization.

In 1998 she begins her career as a teacher in the Arts Faculty of University of Porto, where she still works nowadays as an Associate Professor with Habilitation in several curricular units of Linguistics in the three cycles of studies: Bachelor; Master and Ph.D.  She is specialist in Discourse Analysis; Pragmatics and Sociolinguistics.

She is the Director of the Bachelor’s Degree in Language Sciences and a member of the Scientific Committees of the Master’s in Translation and Linguistic Services and the PhD in Language Sciences.

In 2000 she joins the research team in CLUP - Centro de Linguística da Universidade do Porto, being a part of the ‘Text / Discourse’ research line, in 2008 she integrates the Scientific Committee of the Centre and in 2021, the governing board.
She is member of the governing board of the Portuguese Association of Rhetoric.

She participates in several international research projects and networks, such as Es.Por.Atenuación – Atenuación en el español y el portugués, coordinated by António Briz at the University of Valencia; MEMITA – Memory, Identity, Integration to Identify Analysis Models in Media Communication, based at the University of Palermo and submitted in 2017 to the European Horizon 2020 Programme.

She has also been chief coordinator, between 2011 and 2015, of the international project 63IT41G0, financed under the International Cooperation Agreement I&D USP/U.Porto, on the Discourse of Science. She is a researcher in the project Transparent and Secure Artificial Intelligence for a More Human and Competitive Future (NORTE2030-FEDER-02724200, NORTE IA+), an R&D funded project (I&DT) financed by the North Regional Coordination and Development Commission (CCDR-N), running from April 2025 to March 2027.

She is also main organizer, since 2011, of JADIS – Annual International Conferences on Discourse Analysis (JADIS) and editor in chief of REDIS – Discourse Studies Review – by CLUP / FLUP (REDIS). 

She has been a member of the work groups of advertising of SOPCOM: Sociedade Portuguesa de Comunicação and the “Argumentation Hub” of Media Innovation Labs from University of Porto (https://mil.up.pt/)

She is also author of several works in national and international publications in the area of Discourse Studies, having focused on aspects of the discursive functioning of advertising discourse, of media opinion discourse, of political discourse and also of scientific discourse. Some of her publications can be seen in: CIENCIAVITAE.