Code: | OPT07 | Acronym: | CMES |
Keywords | |
---|---|
Classification | Keyword |
OFICIAL | Medicine |
Active? | Yes |
Responsible unit: | Public Health and Forensic Sciences, and Medical Education Department |
Course/CS Responsible: | Integrated Master in Medicine |
Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
---|---|---|---|---|---|---|---|
MIMED | 50 | Mestrado Integrado em Medicina- Plano oficial 2013 (Reforma Curricular) | 2 | - | 3 | 26 | 81 |
3 |
On the market of health offers, where the access to information and the principle of free choice have an increasingly presence, health professionals and the health institutions with which they relate will only be able to stand out if they’ll be able to develop structured marketing and communication strategies, that, in each moment, allow them to provide an answer to the ever changing needs, expectations and preferences of their clients and to start their professional careers.
The presentation and disclosure of tools and concepts that will allow to the students of this curricular unit to create personalized communication and marketing and health interaction plans, built to fit the individual demands of their future clients, will be a fundamental part in the process of standing them out in the global and open market where they’ll have to compete when their graduation endsAnalysis
Strategy
Decision
Research and Evaluation
Methodologies:
Classes will follow two different strategies:
(1) Systematic presentation of the syllabus, made by the teachers;
(2) Creation and discussion of research works, made by the students.
Designation | Weight (%) |
---|---|
Exame | 55,00 |
Participação presencial | 7,50 |
Trabalho escrito | 37,50 |
Total: | 100,00 |
Designation | Time (hours) |
---|---|
Elaboração de projeto | 2,00 |
Frequência das aulas | 24,00 |
Trabalho escrito | 2,00 |
Total: | 28,00 |
The learning methodologies that are proposed aim to develop, with the help of the students of this curricular unit, a knowledge structure in a scientific field that starts to apply its methods to the Health sector, and therefore needs to be widely improved and is an increasable, ambitious and necessary challenge that makes sense in the modern world.
The strong bet that is made in the investigation area is made precisely to launch a much needed discussion and to disclose possible innovative concepts, contemporary strategies and clear explanations to the subjects that are taught in this Curricular Unit.
The 360º evaluation that is proposed as a strategy for presenting the syllabus of this curricular unit during its classes, presents challenge; to disclose to the widest possible number of students the scientific knowledge in an area were explanations and answers are still very recent, and, by the other hand, creates the opportunity for debating several possible themes and explanations for the problems that remain open. That task, as was mentioned, is easily understood as vast in a Knowledge area were only now the scientific method as started to be applied and that professional are forced to apply in their daily work in a market which is increasingly competitive and were quality standards are set at an international level.