Public relations and journalists: compatibilities and differences; [Relações públicas e jornalistas: compatibilidades e diferenças]

• Type: Article in National Scientific Journal
• Date: 2023

Authors

Suzana Cavaco (Author) FEP

Journal

Title: Observatorio (OBS*)

Vol. 17 No. 2

Pages: 124-144

ISSN: 0874-8810

Publisher: OberCom: Observatório da Comunicação

Indexing

Scopus - 1 Citation

Other information

Authenticus ID: P-00Y-XJN

DOI: 10.15847/obsobs17220232253

Abstract (EN): In a time marked by connectivity, transparency and lack of trust, while journalism has plunged into an unprecedented crisis, Public Relations are being called to manage reputation and ensure/restore trust in brands. In order to contribute to the clarification of the normative objectives/motivations of these two socio-professional fields, this article explores supranational deontological codes, using discourse analysis. We verified that, despite the absence of conflicts in values/principles, there are differences in normative purposes/motivations, suggesting different social concerns and commitments, that can help to delimitate/demarcate boundaries between these two "close relatives". This study suggests, among others, that while journalism struggles to be respected; the central concern in Public Relations is to be respectable. © 2023 (Cavaco).

Language: Portuguese

Type (Professor's evaluation): Scientific

No. of pages: 20