Electronic Games as a Touristic Promotional Tool

• Type: Chapter or Part of a Book
• Date: 2020

Authors

Esteves, F (Author) Other; Pedro Quelhas Brito (Author) FEP

Book

Title: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Pages: 389-418

ISBN: 9781799831563

Other information

Authenticus ID: P-00V-M20

DOI: 10.4018/978-1-7998-3156-3.ch018

Abstract (EN): <jats:p>According to the World Tourism Organization (UNWTO), in 2017 tourism had the greatest international growth in seven years, and in 2018, international tourism grew 5% reaching the mark of 1.4 billion, a figure reached two years earlier than predicted. At the same time, in the last 40 years, the video game industry has grown steadily, with games beginning to be seen as one of the primary sources of entertainment. However, there are still few studies analyzing the impact of advertising tourist destinations on digital platforms such as video games. The use of video games in the tourist context may be an inspirational tool, supporting the development of new advertising strategies for tourism marketing. Although the connection between tourism and cinema is widely documented, little research has demonstrated a credible correlation between video games and tourists' attitude towards destinations. </jats:p>

Language: English

Type (Professor's evaluation): Scientific