Communication and Media Economics

Code:

CC068

Acronym:

ECM

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2024/2025 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	107	Study plan	2	-	6	41	162

Teaching language

Suitable for English-speaking students

Objectives

To discuss the complexity and specificities of the media and its social responsibility;
To study markets, ownership strategies, and business models;
To provide concepts and tools for preparing a business plan;
To discuss the temporal relevance of institutions in the consumption of media goods;
To identify opportunities, constraints, and trends in the current information ecosystem.

Learning outcomes and competences

At the end of this course, students should be able to:
To understand the information as an economic good and as a public good;
To understand economic irrationality in the news media;
To characterize markets, ownership strategies, and media business models;
To plan and present a business plan in the Media and/or communication sector;
To analyze the current consumption of media goods considering the different media systems;
To analyze issues related to the information ecosystem in the current platform society.

Working method

Presencial

Program

1. Economics and Media

2. Market structure and business models

3. Media, demand and the state: yesterday and today

4. Innovation and creative destruction: new and old challenges

Mandatory literature

ALBARRAN, A., CHAN-OLMSTED, S.M., WIRTH, M.; Handbook of Media Management and Economics , Routledge, 2018. ISBN: 9781138729292
CAVACO, Suzana; Imprensa portuguesa no fim do Estado Novo : consumo e contextos, Média & Jornalismo - vol. 19, n.º 35, 2019, p. 85-10, 2019. ISBN: https://doi.org/10.14195/2183-5462_35_6
DOYLE, Gillian; Media Economics. , London: Sage Publications, 2002
HALLIN, Daniel C., MANCINI, Paolo; Comparing Media Systems: Three Models of Media and Politics, Cambridge University Press, 2004
Osterwalder, Alexander ; Pigneur, Yves ; Business model generation, 2010. ISBN: 978-0-470-87641-1
PICARD, Robert G; The Economics and Financing of Media Companies, Fordham University Press, 2011

Complementary Bibliography

Orson Welles (real.); "Citizen Kane” (filmografia) , EUA, 1941

Teaching methods and learning activities

The course involves a combination of theoretical approach and case studies discussion. Group debates and work presentations on the topics of the programme will be encouraged.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Teste	65,00
Apresentação/discussão de um trabalho científico	35,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	70,00
Frequência das aulas	41,00
Trabalho de investigação	30,00
Apresentação/discussão de um trabalho científico	21,00
Total:	162,00

Eligibility for exams

Mandatory presence in 75% of classes, except in cases predicted in FLUP regulations.

Calculation formula of final grade

Students can choose between: a) distributed assessment with final written exam; b) final written exam.

a) Distributed assessment includes: a group work with oral presentation (35%) + a final written exam (70%). The student need to obtain grades equal or higher than 7,5 (in a 0 to 20 scale) in their written exam.

b) Final written exam only (100%).

Special assessment (TE, DA, ...)

As FLUP evaluation regulation.

Classification improvement

Grades can be improved in the written test only.

Observations

Teaching language: Portuguese