Cultural and Patrimonial Management

Code:

MHAPCV008

Acronym:

GCP

Keywords
Classification	Keyword
OFICIAL	Art History

Instance: 2024/2025 - 2S

Active?	Yes
Responsible unit:	Department of Heritage Studies
Course/CS Responsible:	History of Art, Heritage and Visual Culture

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MHAPCV	6	MHAPCV - Study Plan	1	-	6	41	162

Teaching language

Suitable for English-speaking students

Objectives

The learning objectives and skills of this CU have as reference the "21-century skills" (UNESCO) that promote the development of 1) creativity and innovation, 2) communication and collaboration, 3) research and information and 4) digital citizenship. This course has as its primary objective to awaken vocations and develop in the students cultural and heritage management skills applied to the History of Art, Heritage and Visual Culture, allowing them to:

• To ddentify the social and economic role of cultural heritage in society, taking into account the new paradigms of communication and fruition;


• To know international networks of critical studies in Heritage and Visual Culture;


• To explore mediation tools for disseminating heritage and cultural content aimed at various types of the public;


• To obtain a practical experience that contributes to the insertion in the labour market;


• To design a cultural and heritage management project;


• To stimulate critical discussion and collaborative work

Learning outcomes and competences

Through this CU, which is configured as a learning laboratory, it is intended that the student gets to know the practices of the EC area, identifying its needs and its social and economic circumstances.

Furthermore, students will be able to distinguish the different practical attitudes towards artistic heritage and visual culture, their consequences and relationships with management policies, as well as to create communication skills to disseminate and promote knowledge, the enjoyment of artistic heritage and visual culture in the educational, professional and social context.

Finally, it is intended that students acquire skills to design a fundraising project.

Working method

Presencial

Program

1. Cultural and Heritage Management.

1.1. National and international legal and normative framework;
1.2. Models of protection (from institutional to private and corporate);
1.3. Scales of territorial action (from local to global);
1.4. New concepts and uses of Heritage

2. Cultural and heritage mediation: interpretation, communication and fruition.

2.1. Branding and storytelling
2.2 Publications and their various formats
2.3 Virtual Exhibitions
2.4 Road maps
2.5 Educational Services and community action
2.6 Social Networks

2.7. Financing and economic viability

3. Practical and laboratory work: cultural and patrimonial management project. 

3.1 Tuples and protection
3.2 Field of action, potential audiences and their capture
3.3 Content creation (catalogues, virtual exhibitions, road maps, social networks, etc.)
3.4 Development of mediation proposals (conferences, educational services, actions with communities, etc.)
3.5. Presentation and public promotion of the cultural and heritage management project

Mandatory literature

Aboudrar, Bruno Nassim; Mairesse, François; La Médiation Culturelle, PUF, 2016. ISBN: 978-2-13-073254-9
Ballart Hernández, Josep; Tresserras Juan, Jordi ; Gestión del patrimonio cultural, Ariel patrimonio histórico, 2001. ISBN: 9788434466432
Domingues, Álvaro 340; A^cultura em acção. ISBN: 972-36-0691-7
Fontal Merillas, Olaia (coord.); La educación patrimonial. Del patrimonio a las personas, Ediciones Trea, 2013. ISBN: 978-84-9704-667-1
Gonçalves, Catarina Valença; Carvalho, José Maria Lobo de; Tavares, José; Património Cultural em Portugal: Avaliação do Valor Económico e Social, Fundação Millennium BCP, 2020. ISBN: 978-989-98859-1-2
Mouchtouris, Antigone; Sociologie du Public dans le Champ Culturel et Artistique, L'Harmattan, 2003. ISBN: 2-7475-4303-X
Querol, María Ángeles ; Manual de Gestión del Patrimonio Cultural, Akal, 2020. ISBN: 978-84-460-4861-9
Saldanha, Sandra Costa 340; Guia de boas práticas de interpretação do património religioso. ISBN: 978-989-97257-3-7
Sebastian Luís (coord. ed.);; Centros Interpretativos: Técnicas, espaços, conceitos e discursos, Direção Regional de Cultura do Norte, 2019. ISBN: 978-989-54450-4-2
Sebastian Luís (coord. ed.); Mediação Cultural. Objetos, modelos e públicos, Direção Regional de Cultura do Norte, 2020. ISBN: 978-989-54450-9-7

Comments from the literature

The bibliography will be oriented according to the challenges and questions putted and related to the subjects lectured on the scheduled workshops, each student internship and to the subjects lectured on the TP sessions and directly related to the professional fields of the workshops.

Teaching methods and learning activities

This UC adopts the practical and laboratory teaching model. The contact hours combine the identification of national and international cultural and heritage management models and practices, promoting participatory and critical debates.

This course aims to familiarise students with the professional applications of knowledge in Art History, Heritage and Visual Culture through an academic approach, complemented with a set of workshops duly scheduled and for which will be invited experts and technicians will inform students of their professional practices. Students will be able to detect the social and economic needs and situations that these requirements and pave the way for identifying vocations and establishing contacts.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	30,00
Trabalho escrito	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	46,00
Frequência das aulas	41,00
Elaboração de projeto	75,00
Total:	162,00

Eligibility for exams

Compulsory attendance at 75% of the classes, except in the cases prescribed by law.

Calculation formula of final grade

This course works with distributed assessment with final exam. The final exam will take the form of an oral presentation*.


The weighting of the different elements of assessment reflects the learning objectives:
1. Attendance (30%): attendance, active participation in the course and a sense of criticism
2. Project on heritage and cultural management (70%): completion of the practical and laboratory work according to the guidelines available on Moodle platform. - compliance with the laboratory assignment; - creativity and innovation of the proposal; - the scientific quality of the work presented; - relevance and rationale of the proposal. For students with special status, the regulations and legislation in force apply.

*The oral presentation will take place during the FLUP exams`season and will be scheduled within the Exams calendar by the competent services.

Special assessment (TE, DA, ...)

According to the Assessment Regulations in force.

Classification improvement

According to the Assessment Regulations in force.

Observations

Lowest grade needed to pass either of the assessment units: 10 out of 20

The assessment components will be adjusted by the teacher whenever necessary and will be duly indicated in the first lesson on Moodle platform and in the course summary.