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Research Methods in Communication

Code: MECC001     Acronym: MIC

Keywords
Classification Keyword
OFICIAL Communication Sciences

Instance: 2024/2025 - 1S Ícone do Moodle

Active? Yes
Responsible unit: Department of Communication and Information Sciences
Course/CS Responsible: Master in Communication Sciences

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MECC 14 Study plan 1 - 6 41 162

Teaching Staff - Responsibilities

Teacher Responsibility
José Manuel Pereira Azevedo

Teaching - Hours

Theoretical and practical : 2,50
Tutorial Supervision: 0,50
Type Teacher Classes Hour
Theoretical and practical Totals 1 2,50
José Manuel Pereira Azevedo 1,25
Tutorial Supervision Totals 1 0,50
José Manuel Pereira Azevedo 0,25

Teaching language

Suitable for English-speaking students

Objectives

1.Identify and critically evaluate research methods used by researchers in the field of communication;
2. Promote the development of practical skills to enable the student to collect, analyze and display research data.

Learning outcomes and competences


Mastering the main methodologies applicable to communicational contexts.
Ability to identify a research problem, decide on the objectives of the research and select the appropriate methods to carry out the research.

Working method

Presencial

Program

1. STEPS OF RESEARCH 

2. CONSTRUCTION OF A RESEARCH CORPUS

3. ANALYSIS OF QUALITATIVE DATA

4. ANALYSIS OF QUANTITATIVE DATA

Mandatory literature

Altheide David L.; Qualitative media analysis. ISBN: 0-7619-0199-X
Esteves António Joaquim 340; Metodologias qualitativas para as ciências sociais
Bauer Martin W. 340; Pesquisa qualitativa com texto, imagem e som. ISBN: 85-326-2727-7
Berger Arthur Asa; Media research techniques. ISBN: 0-7619-1537-0
Berger Arthur Asa; Media and communication research methods. ISBN: 978-0-7619-1853-0
Denzin Norman K. 340; Handbook of qualitative research. ISBN: 0-8039-4679-1
Andreia Hall ; Grande Maratona de Estatística no SPSS, Escolar Editora, 2011. ISBN: 9789725923016
Murteira Bento José Ferreira; Análise exploratória de dados. ISBN: 972-9241-25-2
Pestana Maria Helena; Análise de dados para ciências sociais. ISBN: 978-972-618-498-0

Teaching methods and learning activities

Theoretical-practical classes (TP): They will comprise a more expository component and a practical application component of acquired knowledge. 
Tutorial guidance classes (OT): Dedicated to individual/group student orientation

Software

SPSS

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Trabalho escrito 100,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Estudo autónomo 100,00
Frequência das aulas 78,00
Trabalho escrito 146,00
Total: 324,00

Eligibility for exams

Complete all the components of the assessment.
Minimum grade in each component: 7.5

Calculation formula of final grade

Component 1 (50%): Regarding qualitative approach, delivery of an individual work.

Component 2 (50%): Regarding quantitative methodology, delivery of an individual work in SPSS.

Minimum grade in each component: 7.5

Examinations or Special Assignments

Component 1 (50%): Regarding qualitative approach, delivery of an individual work.

Component 2 (50%): Regarding quantitative methodology, delivery of an individual work in SPSS.

Minimum grade in each component: 7.5

Special assessment (TE, DA, ...)

Component 1 (50%): Regarding qualitative approach, delivery of an individual work.

Component 2 (50%): Regarding quantitative methodology, delivery of an individual work in SPSS.

Minimum grade in each component: 7.5

Classification improvement

Component 1 (50%): Regarding qualitative approach, delivery of an individual work.

Component 2 (50%): Regarding quantitative methodology, delivery of an individual work in SPSS.

Minimum grade in each component: 7.5
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