Project - Public Relations

Code:

CC064

Acronym:

P_ASS

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2021/2022 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	27	CC - Study Plan	3	-	30	362	810

Teaching language

Portuguese

Objectives

Complete the whole process of learning acquired during the Degree with an internship in company / institution or to a final scientific research work.

Learning outcomes and competences

For the internship, it is expected the application of acquired knowledge in a professional context. In the case of scientific research, it is expected generate interest in research in the social sciences, particularly in the area of communication.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

This subject is restricted to students in the area of 'Communication Advisory'.

Program

The internship program will be set individually between the supervisor of the course and the company / institution that will host the student

Mandatory literature

Tench, Ralph; Exploring public relations. ISBN: 0-273-68889-1

Teaching methods and learning activities

The assessment of the internship and the Training Report will be decided collectively. Evaluation of scientific research work by the supervisor.

The stage is often in person, according to the rules established by the company / host institution.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho de campo	70,00
Trabalho escrito	30,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Realização de Estágio	810,00
Total:	810,00

Eligibility for exams

1) Attendance during his probationary period and delivery of 'Training Report' on the date set by the ruler of this course.

2) Each local advisor will need to assess your guiding on 7 parameters:

- Work Organization
- Pattern of work
- Autonomy and initiative
- Interpersonal Relationship
- Dedication and effort
- Professional Adaptation
- Punctuality and attendance

3) The LCC advisor will use this information to make a judgment as field work and assign a rating to this parameter, which will weigh 70% of the final grade (Field Work).

4) The 'Training Report' will feature 30% in the final classification (Written Work).

5) Students who choose a research project should produce a Scientific Article, unpublished and with the dimensions stipulated by the advisor.

Calculation formula of final grade

Internship: FW + WW = 100%

Research: Research work = 100%