Public Relations

Code:

CC041

Acronym:

RELPUB

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2018/2019 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	100	CC - Study Plan	2	-	3	27	81

Teaching language

Suitable for English-speaking students

Objectives

Provide students with strategic knowledge about public relations. Develop techniques and tactics of integrated communication. Promote the capacity to research in PR and in social sciences.

Learning outcomes and competences

Working method

Presencial

Program

1. History and evolution of public relation
2. PR theory and concepts.
3. Planning and strategies of public relations
4. The Communication Plan
5. Corporate communication
6. Ethics /Codes of conduct
7. Intervention tactics
8.  Global public relations

Mandatory literature

TENCH, Ralph; YEOMANS, Liz ; Exploring Public Relations., Prentice Hall – Financial Times, 2006
VILLAFANE, Justo ; La Buena Reputación: Claves del valor intangible de las empresas., Pirâmide, 2004
VILLAFANE, Justo ; Imagem Positiva., Sílabo, 1998
BARRY, Amanda; PR Power: Inside secrets from the world of spin., Warwick Business School, 2002
GREGORY, Anne ; Planing and Managing: Public Relations Campaigns, Chartered Institute of Public Relatons, 2000
CAYWOOD, Clarke L. ; The Handbook of Stratagic PR & Integrated Communications, McGraw-Hill, 2000
Marinho, Jorge; Media, International Relations and Game Theory: Focus on (Counter-)Public Diplomacy, 2016. ISBN: 2183-444X
Bardhan, Nilanjana; Weaver, C. Kay; Public Relations in global culture contexts. Multi-paradagmatic prespectives, 2011

Teaching methods and learning activities

Theory-practical

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	40,00
Frequência das aulas	41,00
Total:	81,00

Eligibility for exams

Final assignment: 100%

Calculation formula of final grade

Final exam: 100% Appeal season: 100%

Special assessment (TE, DA, ...)

Talk with the teacher