Communication Semiotics

Code:

CC042

Acronym:

SEMCOM

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2018/2019 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	84	CC - Study Plan	2	-	6	46	162

Teaching language

Portuguese

Objectives

- Master the key-concepts. - Semiotic analysis of media, with particular emphasis on the non-verbal elements, the cinema, journalism, propaganda and publicity – (dis)assembly of messages. - Search for new languages. - Develop a critical reading of the media.

Learning outcomes and competences

-Semiotic analysis of media

-Production / construction of media messages

Working method

Presencial

Program

I – METHODOLOGICAL ISSUES II – BACKGROUND OF SEMIOTICS III – DIMENSIONS AND LEVELS OF SEMIOTICS a) Syntactic axis b) Semantic axis c) Pragmatic axis d) Symbolism e) Myth IV – SEMIOTIC ANALYSIS a) Discourse analysis b) Semiotics and journalism b)1) Semiotics and photojournalism c) Analysis of fiction programmes d) Semiotics and the cinema e) Music Semiotics f) Semiotics of cyberspace V – SEMIOTIC MARKETING a) Semiotic composition of the brand b) Semiotics and publicity VI – POLITICA SEMIOTICS a) Semiotics at the service of power b) Semiotic guerrilla VII – CRITICAL READING OF THE MEDIA a) The Semiotics expert as Ombudsman

Mandatory literature

BARTHES, Roland; Mitologias, Círculo de Leitores, 1987
CORNU, Geneviève; SEMIOLOGIE DE L'IMAGE DANS LA PUBLICITE , LES EDITIONS D'ORGANISATION, 1990
ECO, Umberto; O SIGNO, EDITORIAL PRESENÇA, s. / d.
FARINA, Modesto; PSICODINÂMICA DAS CORES EM COMUNICAÇÃO, EDITORA EDGARD BLÜCHER , 1986
LAVRADOR, F. Gonçalves; ESTUDOS DE SEMIÓTICA FÍLMICA. Introdução Geral e Prolegómenos, EDIÇÕES AFRONTAMENTO, 1984
MARINHO, Jorge; FOTOJORNALISMO À LUZ DA SEMIÓTICA, Club de Prensa de Ferrol, 2006
MARINHO, Jorge, PAIS, Cristiana, GOUVEIA, Júlia; «Disc Jockey and Video Jockey - Producing Meaning With Songs and Images», in http://www.marinho-mediaanalysis.org/2014/12/disc-jockey-and-video-jockey-producing_17.html, 2014. ISBN: ISSN 2183-444X
MORAN, José Manuel; COMO VER TELEVISÃO. LEITURA CRÍTICA DOS MEIOS DE COMUNICAÇÃO, EDIÇÕES PAULINAS, 1991
PIGNATARI, Décio; Informação, Linguagem, Comunicação, Editora Cultrix, 1981
TRABANT, Jürgen; ELEMENTOS DE SEMIÓTICA, EDITORIAL PRESENÇA, s. / d.
WEYERGANS, Franz; TU E O CINEMA, LIVRARIA CIVILIZAÇÃO, 1976
van DIJK, Teun A.; La Noticia Como Discurso, Ediciones Paidós, 1990
http://www.semioticapolitica.com/marco con.htm

Teaching methods and learning activities

A combination of several methods: verbal (saying), intuitive (showing) and active (doing). Students are reminded that, as far as practicable, classes will be interactive.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	40,00
Participação presencial	25,00
Trabalho escrito	35,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	55,00
Total:	55,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Calculation formula of final grade

Oral participation - 25 % Assignment - 35 % Final exam - 40 % *

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Observations

*Calculation of final grade - repeaters - working students - if they don’t attend 75 % of classes assignment - 40 % final exam - 60 % Among other assessment elements, all students, including working students and repeaters, must also do an assignment, in 2018-2019. In each class, students must form groups with about eight members.