Business Communication

Code:

CC010

Acronym:

CE_CC

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2017/2018 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	118	CC - Study Plan	1	-	3	27	81

Teaching language

Portuguese

Objectives

Understand the nature and importance of business communication in the current context
• Provide the students with theoretical and practical knowledge of communication in a business context
• Develop skills in the context of current tools of communication.
• Analyze and troubleshoot communication in organizations.

Learning outcomes and competences

Each topic corresponds sequentially to at least one session letiva. The sequence of the syllabus part of a general perspective for the specific Methodology (GAS) so students acquire knowledge in a way framed. In each of the topics covered are presented actual cases and current Portuguese context such as the functions of a communications adviser, director of marketing and communications, or the day-to-day communications director of the Sea Life Porto. In each session letiva students have the opportunity to acquire knowledge and develop skills by solving real challenges faced by all media professionals (Example: After presentation of the group Procter & Gamble is prompted students brainstorm about the media that should be targeted for order to strengthen relationships with distribution groups).

Working method

Presencial

Program

1. Corporate communication: the current context, characterization, functions, tools and forms.

2. The process and media.

3. New communication technologies: Dim Dim meeting tool, facebook marketing.

4. Organizational culture: value chain and customer satisfaction

5. The Corporate Communications and Brand Management: concept, typology, communication of identity and institutional brand positioning, a brand as a valuable asset, the Balmer model


6. The communication services companies: specific features, servuction system, the customer perception of quality, the importance of communication in the management of GAP's (SERVQUAL model)


7. Internal Communication: rules and tools, paradoxes of communication and internal marketing

8. Politics of Coaching: concept, setting SMART goals, plan implementation

9. Corporate communication in relational context: how to strengthen the relationship between the company and the different audiences.

Mandatory literature

Geraldine E. Hynes; Managerial Communication: Strategies and Applications 5th Edition, McGraw-Hill, 2010. ISBN: ISBN-13: 978-0073377759
Kitchen, P. J; Marketing Communications: Principles and Practice, Thomson Learning , 2004

Complementary Bibliography

Clampitt, P. G; Communicating for Managerial Effectiveness, Sage Publications, 2010

Teaching methods and learning activities

The course will run through classes T / P, whose methods used (exhibitions, case studies and participation of guests) plan to combine adherence to reality with participation by students.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	50,00
Trabalho de campo	25,00
Trabalho escrito	25,00
Total:	100,00

Eligibility for exams

Positive classification in each one of both components (exam + work group)

Calculation formula of final grade

• Group work-50% (25% oral presentation +25% writing report)

+ 

• Individual exam (50%)

Classification improvement

Writing exam - 100%