Psychosociology of Communication

Code:

CC038

Acronym:

PSICOM

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2017/2018 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	24	CC - Study Plan	2	-	6	46	162

Teaching language

Portuguese

Objectives

- Develop skills for the analysis of effects that the media, with their verbal and/or non-verbal elements, cause in the intrapersonal, interpersonal , group and social plan. - Research the different persuasion techniques, such as publicity, propaganda and psychological war, emphasising the strategic dimension of communication. - Promote the implementation of Psychosociology to the study of senders and receivers of messages transmitted by the media. - Reflect, in psychosociological terms, on the positive and negative aspects relative to the mass media, with a view to the formation of senders and receivers that are aware of the power of the media.

Learning outcomes and competences

- Social psychological analysis of media effects

-Social psychological research of senders and receivers of media messages

Working method

Presencial

Program

I – METHODOLOGICAL ISSUES II – NOTIONS OF PSYCHOSOCIOLOGY III – SCOPE AND PURPOSE OF COMMUNICATION a) Verbal communication b) Non-verbal communication IV – PERCEPTION a) Psychophysiological elements V – PSYCHOSOCIOLOGICAL EFFECTS OF COMMUNICATION a)  Media relations - individual – society b) Psychosociology of cyberspace c) Media – social construction of reality d) Music VI – SHAPING THE PUBLIC OPINION a) Role of media b) The importance of opinion leaders / social referents VII – GROUP COMMUNICATION a) Role of leadership VIII – PERSUASION a) Propaganda b) Publicity c) Subliminal manipulation IX – MEDIA AND NATIONAL SECURITY / DEFENSE a) Social psychological warfare X – GROUP DYNAMICS a) Small groups b) Large groups XI – EDUCATING FOR A GLOBAL COMMUNICATION a)Education for the media

Mandatory literature

ARGYLE, Michael, COOK, Mark; GAZE AND MUTUAL GAZE, CAMBRIDGE UNIVERSITY PRESS, 1976
ASCH, Solomon E.; Social Psychology, Oxford University Press, 1987
BUCETA FACORRO, L.; FUNDAMENTOS PSICOSOCIALES DE LA INFORMACIÓN , CENTRO DE ESTUDIOS RAMON ARECES, 1992
CLAUSEWITZ, Carl von; DA GUERRA, PUBLICAÇÕES EUROPA- AMÉRICA, 1982
LAMPREIA, Martins J.; TÉCNICAS DE COMUNICAÇÃO – PUBLICIDADE, PROPAGANDA E RELAÇÕES PÚBLICAS, Publicações Europa-América, 1991
MARINHO, Jorge; «Analysing American Journalism: 21st Century Challenges», in http://www.marinho-mediaanalysis.org/2014/02/analysing-american-journalism-21st_10.html, 2014. ISBN: ISSN 2183-444X
MARINHO, Jorge; «Media / Social Psychological Warfare: High-Precision Targeting», in http://www.marinho-mediaanalysis.org/2015/05/media-social-psychological-warfare-high.html, 2015. ISBN: ISSN 2183-444X
MARINHO, Jorge, RAMOS, Inês, GOMES, Luísa; , «Music: Meanings, Uses and Effects», in http://www.marinho-mediaanalysis.org/2014/12/music-meanings-uses-and-effects.html, 2014. ISBN: ISSN 2183-444X
SCHAFF, Adam; A SOCIEDADE INFORMÁTICA. AS CONSEQÜENCIAS SOCIAIS DA SEGUNDA REVOLUÇÃO INDUSTRIAL, Editora Brasiliense, 1990

Teaching methods and learning activities

A combination of several methods: verbal (saying), intuitive (showing) and active (doing). Students are reminded that, as far as practicable, classes will be interactive.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	40,00
Participação presencial	25,00
Trabalho escrito	35,00
Total:	100,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Calculation formula of final grade

Oral participation - 25 % Assignment - 35 % Final exam - 40 % *

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Observations

Calculation of final grade - repeaters - working students - if they do not attend 75% of classes assignment - 40 % final exam - 60 % Among other assessment elements, all students, including working students and repeaters, must also do an assignment, in 2017-2018.