Political Communication

Code:

CC049

Acronym:

CP

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2016/2017 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	32	CC - Study Plan	2	-	6	46	162

Teaching language

Portuguese

Objectives

Political Communication aims to attract students wishing to understand the dynamic interaction between communication and politics, and its implications in terms of the future of democracy in the world. The course unit introduces the main approaches in the scientific field, and focuses on key notions and concepts such as: construction of the political reality by the media, the impact of the media in political directions and civic participation, power relations between the media and the political actors, information management and political journalism.

Learning outcomes and competences

It is intended that the student reflect on the role of media and polítca in building public opinion, as well as its vital importance in the maintenance of democracy.

Working method

Presencial

Program

1. The Public Opinion

2. propaganda

3. Crisis of Political Communication

4. The Personalization

5. The Professionalization

6. 'Packaging Politics'

7. 'Colonize Politics'

8. 'Spin Doctoring'

9. Election Campaigns

Mandatory literature

Franklin, B.; Packaging politics: Political communications in Britain's media democracy. , London: Arnold., 2004
McNair, B.; An introduction to political communication. , London: Routledge., 2003
Meyer, T.; Media Democracy: How the media colonize politics. , Cambridge: Polity., 2002
Negrine, R., Mancini, P., Holtz-Bacha, C., & Papathanassopoulos, S.; The profissionalisation of Political Communication. , Chicago: Intelectual Bristol., 2007
Stanyer, J.; Intimate Politics. , Cambridge: Polity Press., 2012
Street, J.; Mass media, politics & democracy. , Hampshire: Palgrave Macmillan., 2011
Stromback, J., & Kiousis, S.; Political Publica Relations: Principle and applications., London: Routledge., 2011

Teaching methods and learning activities

In the theory-practical classes, a combination of expository classes (with the projection of videos), students’ participation and practical application of knowledge acquired by students, in both the field work and the resulting group assignment according to the course programme, plus its oral presentation. Tutorials are designed for the development of activities related to individual research assignments.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	40,00
Trabalho escrito	60,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	10,00
Frequência das aulas	20,00
Trabalho de investigação	10,00
Total:	40,00

Eligibility for exams

1. Final Exam 2. Individual work written and presented orally in tutorial class orientation

Calculation formula of final grade

Continuous assessment: written and presented work (60%) and Frequency and participation (30%)

By "Recurso": Latter Exam - 100%

Examinations or Special Assignments

In accordance with the regulations of the Faculty of Arts.

Special assessment (TE, DA, ...)

Talk with the teacher.

Classification improvement

In accordance with the regulations of the Faculty of Arts.