Business Communication

Code:

CC010

Acronym:

CE_CC

Instance: 2013/2014 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	121	Plano Oficial a partir de 2008/2009	1	-	5	52	135

Teaching language

Portuguese

Objectives

• Provide the students with theoretical and practical knowledge of communication in a business context.

• Develop skills in the context of current tools of communication.

• Analyze and troubleshoot communication in organizations.

Learning outcomes and competences

Understand the nature and importance of business communication in the current context.

Working method

Presencial

Program

 1. Corporate communication: the current context, characterization, functions, tools and forms.

2. The process and media.

3. New communication technologies: Dim Dim meeting tool, facebook marketing.

4. Organizational culture: value chain and customer satisfaction

5. The Corporate Communications and Brand Management: concept, typology, communication of identity and institutional brand positioning, a brand as a valuable asset, the Balmer model

6. The communication services companies: specific features, servuction system, the customer perception of quality, the importance of communication in the management of GAP's (SERVQUAL model)

7. Internal Communication: rules and tools, paradoxes of communication and internal marketing

8. Politics of Coaching: concept, setting SMART goals, plan implementation

 

9. Corporate communication in relational context: how to strengthen the relationship between the company and the different audiences.

Mandatory literature

Clampitt, P. G; Communicating for Managerial Effectiveness, Sage Publications, 3th Edition, 2004
Kitchen, P. J; Marketing Communications: Principles and Practice, Thomson Learning , 1999

Teaching methods and learning activities

The course will run through classes T / P, whose methods used (exhibitions, case studies and participation of guests) plan to combine adherence to reality with participation by students.

The assessment scheme includes two alternatives:
One. distributed evaluation

Group work-40% (25% +15% report oral presentation) + overall individual Tests (30% + 30%)
OR
2nd. Evaluation by final exam: Test 100% overall individual-.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Teste	60,00
Trabalho escrito	40,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	40,00
Total:	40,00

Eligibility for exams

In accordance with the Assessment Regulations, there will be assessments: group assignment (groups of 6) and a final test.
Assignment:
The assignment consists of a study case, applied to one of the course programme topics. It must include a description of the brand and its corporate communication, based on a critical analysis of the brand. The assignment will be presented orally, so each group member must participate actively in the presentation.

Calculation formula of final grade

Final assessment: 40% assignment (25% report + 15% presentation) + (30% + 30%) Exam