Multimedia Workshops

Code:

CC005

Acronym:

AMULT

Keywords
Classification	Keyword
OFICIAL	Communication Technology

Instance: 2012/2013 - 2S

Active?	Yes
Web Page:	http://moodle.up.pt/course/view.php?id=317
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	127	Plano Oficial a partir de 2008/2009	2	-	10	91	270

Teaching language

Portuguese

Objectives

Acquire knowledge and develop skills in the design and development of 2D multimedia content.

 

Learning outcomes and competences

1)       Develop structured knowledge on digital multimedia and new media, characterization and application areas.

2)      Develop skills in the development of 2D multimedia contents and products by through the use of a programming language (action script 3.0) (Basic skills in multimedia authoring tools has been previously developed in Tecnologia dos Media (1^st year) )

3)      Develop skills in producing and manipulating information in distinct digital formats, considering the storage, transmission and the use of content.

4)      Recognize a program or multimedia environment as an array of media elements linked. Understand and characterize these media elements.

5)      Develop skills in creating digital interfaces applying structured concepts of visual Communication Design and multimedia projects.

6)      Develop skills in the production of interactive content through the use of a set of authoring tools.

7) Develop skills in the use of instruments for recording and manipulating video: video capture and post-production in a multi-camera environment.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Students must have skills in bitmap and vector drawing (such as, for example, lectured in the courses of the 1st year: Tecnologia dos Media and Design and Visual Communication).

Program

a) General contents
The production of media online 2D contents using authoring tools. Use of accessory tools for image, audio and video processing. Programming ActionScript 3.0.

b) Specific contents on multimedia technology
Introduction to Digital Multimedia: definitions, main characteristics, main application areas. Definition and characterization of digital media. Multimedia information: classification of different media, as to the nature, acquisition / synthesis. Introduction to computer programming, introduction to programming of multimedia contents with Actionscript 3.0.

c) Specific contents on multimedia design
Analysis of text and image in the context of multimedia design: applicability. Principles of construction of graphical interfaces: theoretical / practical concepts. Study of visual interactive systems, dynamic typography and digital imaging. Multimedia narratives. Organization of multimedia content in the context of navigation structures. Organization of information and its availability to the level of menus, sub-menus, among others.

d) Specific contents on video editing and post-production
Use of recording instruments and image manipulation: capture and post-production environment multi-camera.
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Mandatory literature

Tay Vaughan; Multimedia: Making It Work, McGraw-Hill Professional Publishing
Jakob Nielsen; Multimedia and Hypertext: The Internet and Beyond, Academic Press
Mark Elsom-Cook; Principles of Interactive Multimedia, Mc-Graw Hill
Nuno Bernardo; Guia Prático da Produção de Televisão Digital Interactiva, Centro Atântico Lda.
Macromedia Press ; Macromedia Flash for Windows & Macintosh, Katerine Ulrich
Chapman, Nigel; Digital Multimedia , John Wiley and Sons Ltd

Teaching methods and learning activities

Lecture of concepts, principles, statements and inferences about the subjects taught. Problem-based learning method for the consolidation of concepts and principles taught in lectures. The aim here is to develop practical skills, further development of subjects. This method is eminently instantiated in exercises / projects. Because of the practical nature  of this course, the evaluation is carried out continuously, through works / projects of theoretical / practical nature, namelly:

<!--[if !supportLists]-->·         <!--[endif]-->Design: exercises/small projects done during classes + final project.

<!--[if !supportLists]-->·         <!--[endif]-->Technology: theoretical / practical exam at the middle of the semester + final project.

<!--[if !supportLists]-->·         <!--[endif]-->Video: final project.

Software

Adobe Flash CS5 ou posterior
Codecs video MPEG-4
Browsers com plugins shockwave instalados
Adobe Photoshop e Adobe Premiere

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	119,00
Continuous evaulation (design)	Participação presencial		10,00	2013-05-31
Intermediate exam (technology)	Teste		15,00	2013-04-28
Works (design)	Trabalho laboratorial		23,00	2013-05-31
Final project (technology)	Trabalho laboratorial		19,00	2013-05-31
Works (video)	Trabalho laboratorial		33,00	2013-05-31
	Total:	-	100,00

Eligibility for exams

Mandatory attendance of 75% of classes, unless established otherwise by general law and in the FLUP Assessment Regulations.

Completion of all theorectical and practical work provided for in the technology, design and video components by the dates set by the lecturers.

A global score (see classification formula) of at least 9.5, and, for scores regarding individual works, none lower than 5. 

Calculation formula of final grade

Grades are given on a scale from 0 to 20.

Design: Continuous assessment (10%) + works (23%)
Technology: intermediate exam (15%) + final project (19%)
Video: final project (33%)

Examinations or Special Assignments

None.

Internship work/project

Projects are created throughout the semester for Design and Video components of the course. A final project is required for Design, video and technology, which is done in class during weeks 10-13 aproximatelly.

Special assessment (TE, DA, ...)

As provided in the FLUP Assessment Regulations and in the “Comments” field of this subject factsheet. Where specific regulations applicable to special cases and to this subject allow students to be exempted from the theory/practical classes, the timetable for supervision and presentation of assignments required for the subject must be agreed with the lecturers.

Classification improvement

next school year.

Observations

All practical assignments must be monitored regularly by the lecturers, otherwise they will not be considered in the calculation of the grade.

If students fail to provide an assessment element for one of the subject components (design, technology and video), they will not pass, even if the global average score of the assessment components available is more than 9.5.

Given the project nature of the subject, all assignments in the technology, design and video components are mandatory.

Enrolment in this course subject will not be allowed after the end of the third week of classes.

No work should be delivered after the end of June of the current scholl year.