Multimedia Workshops

Code:

CC005

Acronym:

AMULT

Keywords
Classification	Keyword
OFICIAL	Communication Technology

Instance: 2011/2012 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	91	Plano Oficial a partir de 2008/2009	2	-	10	91	270

Teaching language

Portuguese

Objectives

Acquire skills in the field of digital media through structured knowledge about multimedia, new media, their characterisation and areas of application.
Train skills in producing and handling digital information in different digital formats, including storage, transfer and consumption of contents, consistent with the objectives of a multimedia project.
Recognise a programme or multimedia environment as an array of linked media elements. Know and characterise these media elements.
Develop skills in creating digital interfaces, applying the structural concepts of design visual communication design to multimedia projects and aids.
Develop skills in producing interactive contents, by using a set of authoring tools.
Develop skills in using mechanical instruments for recording and manipulating images: capture and post-production in multi-camera environment.

Program

Multimedia technologies component
Introduction to digital multimedia: definition of multimedia, main features, constraints to the development of multimedia, main business areas that rely on multimedia. Definition and characterisation of digital multimedia. Multimedia information: classification of the nature of different means in terms of acquisition/synthesis.
Digital information and analogue information. Presentation of the process of converting digital information into analogue information. Techniques for storing multimedia data: the importance of encoding and compressing multimedia data. Taxonomy of data compression techniques. Commercial formats for storing image, audio and video information. The MPEG format. MPEG4, MPEG7 and MPEG21 standards. Presentation of practical examples. Multimedia applications: introduction and characterisation of various classes of applications: interactive digital television: video-on-demand, videoconference, production of offline contents: CD ROMS and DVDs.

Multimedia design component
Analysis of text and image in the context of multimedia design: applicability.
Develop the principles of building graphic interfaces: theory/practical approach. Study of interactive visual systems, dynamic printing and digital image.
Multimedia narratives. Organisation of multimedia contents in the context of navigation structures. Organisation of information and its availability in menus, sub-menus, among others. Course work.

The production of multimedia contents online and offline using multimedia tools. Using ancillary tools to process images, sound and video.

Mandatory literature

Tay Vaughan; Multimedia: Making It Work, McGraw-Hill Professional Publishing
Jakob Nielsen; Multimedia and Hypertext: The Internet and Beyond, Academic Press
Mark Elsom-Cook; Principles of Interactive Multimedia, Mc-Graw Hill
Nuno Bernardo; Guia Prático da Produção de Televisão Digital Interactiva, Centro Atântico Lda.
Macromedia Press ; Macromedia Flash for Windows & Macintosh, Katerine Ulrich
Chapman, Nigel; Digital Multimedia , John Wiley and Sons Ltd

Teaching methods and learning activities

Introducing the programme contents, presenting practical contents followed by exercises/course work. Discussion of results.

Software

Codecs video MPEG-4
Browsers com plugins shockwave instalados
Adobe Photoshop e Adobe Premiere
Macromedia Flash CS3 ou mais recente

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	47,60
	Total:	-	0,00

Eligibility for exams

Mandatory attendance of 75% of classes, unless established otherwise by general law and in the FLUP Assessment Regulations. Completion of all theory and practical work provided for in the technology, design and video components by the dates set by the lecturers.

Calculation formula of final grade

Continuous assessment - design (10%) + Design assignments (13%)
Technology assignments (23%)
Video assignments (23%)
Theory exam (31%)

Examinations or Special Assignments

Failure to attend 75% of classes, in the cases established by law, may require an oral discussion of the assessment items presented, and a written test on the subject contents. This, however, does not mean that all theory and practical assignments previewed in the technology, design and video components need not be done. They must be submitted on the dates specified, but no later than the last day of June of the current academic year.

Special assessment (TE, DA, ...)

As provided in the FLUP Assessment Regulations and in the “Comments” field of this subject factsheet.

Where specific regulations applicable to special cases and to this subject allow students to be exempted from the theory/practical classes, the timetable for supervision and presentation of assignments required for the subject must be agreed with the lecturers.

Classification improvement

Obtained by completing the research and practical assignments. It does not exempt students from completing all theory and practical assignments previewed in the technology, design and video component. These must be submitted on the dates specified, but no later than the last day of June of the current academic year.

Observations

All practical assignments must be monitored regularly by the lecturers, otherwise they will not be considered in the calculation of the grade.

If students fail to provide an assessment element for one of the subject components (design, technology and video), they will not pass, even if the global average score of the assessment components available is more than 9.5.

If students obtain a score less than 7.5 in the final theory assignment, they will fail the subject, even if the global average score of the assessment components available is more than 9.5.

Given the project nature of the subject, all assignments previewed in the technology, design and video components are mandatory. Only the students who have done these assignments in the normal period are allow to take the resit and special exams.

Enrolment in this course subject will not be allowed after the end of the third week of classes.