Communication Semiotics

Code:

CC042

Acronym:

SEMCOM

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2021/2022 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	98	CC - Study Plan	2	-	6	41	162

Teaching language

Portuguese
Obs.: Português

Objectives

The discipline of  Semiotics aims to master the basic concepts of the theory of signs, standing out as contributions from the authors who contributed the most to it. Applications will be developed in sequence, focusing, in the field of communication, in the fields of fashion, advertising and brands.

Learning outcomes and competences

-Semiotic analysis of media

-Production / construction of media messages

Working method

B-learning

Program

I. Semiotic theories
1. Elements of the history of semiotics
2. The semiotics of Charles S. Peirce
2.1. The historical background
2.2. The theory of categories
2.3. The definition of sign
2.4. The main types of signs
3. The semiological or linguistic model
3.1. The semiological theory of F. de Saussure
3.2. Hjelmslev code and model concept
3.2.1. Expression plane versus content plane
4. The origins of the symbolic and communication
4.1. René Girard's Theory
4.2. the foundation of the sign
4.3. Phylogenetic Anthropology of the Symbolic

II Applications
1. Semiotics and Economics
1.1. Consumer goods, objective value and sign
2. Fashion as a sign
2.1. fashion evolution
2.2. fashion and desire
3. Advertising semiotics
3.1. Advertising Triangular Structure
4. Brands
4.1. Evolution of registered trademarks
4.2. The triangular structure of brands
4.3. Evolution of brands and loss of referent

Mandatory literature

ECO, Umberto; O SIGNO, EDITORIAL PRESENÇA, s. / d.
António Machuco Rosa; Imitação e desejo. ISBN: 978-989-8969-02-6
António Machuco Rosa; Semiótica, consumo e publicidade. ISBN: 978-989-7290-88-6

Teaching methods and learning activities

A combination of several methods: verbal (saying), intuitive (showing) and active (doing). Students are reminded that, as far as practicable, classes will be interactive.

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	30,00
Frequência das aulas	70,00
Total:	100,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura): article 11 / nº 2 / 3 / 4

COVID-19 context

Calculation formula of final grade

Assignment - 100 % 

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)*
Assignment: No resit / no grade improvement.

Observations

*