Public Relations

Code:

CC041

Acronym:

RELPUB

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2021/2022 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	116	CC - Study Plan	2	-	3	21,5	81

Teaching language

Suitable for English-speaking students

Objectives

Provide students with strategic knowledge about public relations. Develop techniques and tactics of integrated communication. Promote the capacity to research in PR and in social sciences.

Learning outcomes and competences

Working method

Presencial

Program

1. History of Public Relations (PR);


2. PR paradigms and theoretical framework


3. Strategy


4. tactics


5. The relationship with journalists (theory and practice)


6. The Crisis Communication


7. Strategic planning in PR


8. Ethics/Codes of Conduct

Mandatory literature

BAAMONDE SILVA, Xosé, GALINDO ARRANZ, Fermín, MARINHO, Jorge; «Web 2.0 e Redes Sociais: Ferramentas de Relações Públicas dos Centros de Eventos em Espanha, Portugal e América Latina», «Revista Internacional de Relaciones Públicas», nº 2, Vol. 1, 2011
BUTTERICK, Keith; Introducing Public Relations – Theory and Practice, Sage, 2011
FRANKLIN, Bob, HOGAN, Mike, LANGLEY, Quentin, MOSDELL, Nick, PILL, Elliot; Key Concepts in Public Relations, Sage, 2009
FREITAG, Alan R; Global Public Relations, Routledge, 2009
GONÇALVES, Gisela; Ética das Relações Públicas, Minerva Editora, 2013
GORDON, Averill Elizabeth; Public Relations, Oxford University Press, 2011
Vasco Ribeiro; Os^bastidores do poder. ISBN: 978-972-40-6938-8
Alison Theaker; The^public relations handbook. ISBN: 0-415-31793-2
Simon Cottle; News, public relations and power. ISBN: 0-7619-7496-2
Ralph Tench; Exploring public relations. ISBN: 978-0273-75777-1

Teaching methods and learning activities

Theory-practical

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	40,00
Frequência das aulas	26,00
Trabalho de investigação	15,00
Total:	81,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto.*

COVID-19 context

Calculation formula of final grade

Exame (100%)

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto.*

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto.*

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto.*