Project Management and Business Planning

Code:

CC060

Acronym:

GPPN

Keywords
Classification	Keyword
OFICIAL	Management

Instance: 2021/2022 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	3	CC - Study Plan	3	-	6	41	162

Teaching language

Suitable for English-speaking students

Objectives

This unit course aims that student:

• Understand and organizationally frame Project Management and the Management based on Projects
• Realize what is a project and existing methodological approaches to develop its management, focusing Communication area, its products and services
• Know how to draw up a Business Plan
• Acquire basic knowledge and skills to take part in the conception, planning, implementation and control of a project
• Acquire basic knowledge and skills to apply methodologies, tools and techniques related to Project Management
• Acquire basic knowledge and skills to apply methodologies, tools and techniques related to the development of a Business Plan.

Learning outcomes and competences

Understand what is a project, its goals and management processes.

Possess the basic knowledge and skills in the field of Project Management:

• In general terms and in diversified organizational contexts (institutional, public or private);
• In organizations that adopted the model of project based management;
• When developed in the specific area of Communication, related products and / or services

Be able to design a project, particularly in terms of work organization structure, resources allocation and budgeting.

Be able to draft an Executive Summary and understand the main topics of a Business Plan.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Introduction to Economics

Business Communication

 

Program

I. BACKGROUND AND CONCEPTS

1. The challenges of the knowledge economy and society

2. Management: the concept, models, functions and levels

3. Project based Management  

4. Project Management and Operational Management

5. Management and Strategic Planning

6. Waterfall vs Agile Methodology

 

II. PROJECTS OPERATIONAL MANAGEMENT 

1. The project, the project management and the project manager

2. People management in the context of a project

3. Project life cycle models

4. Project Management process groups

5. Areas to be managed:

5.1. Scope

5.2. Integration

5.3. Costs

5.4. Time

5.5. Quality

5.6. Human Resources

5.7. Risks

5.8. Communication

5.9. Procurement

5.10. Stakeholders

6. Planning a Project

6.1. The planning process

6.2. Dynamic project planning

6.3. The Project Charter

6.4. The Work Breakdown Structure (WBS) and sequences

6.5. Techniques to estimate time, work and resources 

6.6. Identifying costs

6.7. The Organization Breakdown Structure (OBS)

6.8. Closing the plan

 

7. Project follow up and control

7.1. Project performance: use of Earned Value Management (EVM)

7.2. Performance report, project baselines and identifying deviations

7.3. Risk management

 

8. Project Management Tools

8.1. Multi-project management

8.2. Access management

8.3. Activities scheduling

8.4. Graphical representation

8.5. Version control and project documents repository

 

9. Project execution, control - PDCA cycle and closing process.

 

III. THE BUSINESS PLAN

1. Business Plan: the concept

2. The need and benefits

3. Types of Business Plan

4. Services companies Business Plans  

5. Business Plan developing process  

5.1. Executive Summary

5.2. History of the company and / or promoters

5.3. Market and sector of activity

5.4. The new idea and its positioning in the market

5.5. The project, product or service

5.6. The production process

5.7. Management and business control  

5.8. Risk analysis

5.9. Analysis and financial projections

5.10. Business Strategy

5.11. Investment

 

Mandatory literature

Jack R. Meredith; Project management. ISBN: 0-471-74277-5
Carvalho, Nuno Ponces de; Bernardo, Maria do Rosário; Gestão de Projetos: As práticas no contexto organizacional, Edições Sílabo, 2020. ISBN: ISBN: 978-989-561-048-8
Heloísa Luck; Metodologia de projetos. ISBN: 978-85-326-2859-6
Project Management Institute (PMI); A guide to the Project Management Body of Knowledge (PMBOK guide), 6ed., Project Management Institute (PMI), 2018. ISBN: 9781628251845
Sutherland, Jeff; Coplien, James O.; Tulton, Adaobi Obi; A SCRUM book : the spirit of the game, The Pragmatic Bookshelf, 2019. ISBN: 978-1-68050-671-6
Samuel J. Mantel; Project management in practice. ISBN: 978-0-470-12164-1
George Leal Jamil; Handbook of research on effective project management through the integration of knowledge and innova. ISBN: 978-1-4666-7536-0
Fernanda Ribeiro; Information management in project management
Stutely, Richard; The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs / Richard Stutely, Financial Times/ Prentice Hall, 2007. ISBN: 978-0-273-71096-7
IAPMEI; Guia Explicativo para a criação do Plano de Negócios e do seu Modelo Financeiro, 2016
CHATFIELD, Carl; JOHNSON, Timothy ; Microsoft Office Project 2007 Step by Step, Microsoft Press, 2007. ISBN: 978-0735623057

Teaching methods and learning activities

Theoretical and tutorial lectures with discussion and students active participation. Classes will be supported by audiovisual and multimedia technologies.
Presentation of case studies, projects, relevant activities and participations in external Seminars.
Where appropriate, it will be explored the use and manipulation of resources, tools and applications directed to Project Management (following case studies and project’s presentations).

Distributed assessment with final exam: 1 hour exam without consultation (30%) + Project in a group (70%= written report - Business Plan 70% + oral presentation - Pitch session 30%).

Software

MS PowerPoint
Project Libre
MS Project
MS Excel

keywords

Social sciences > Economics > Management studies
Social sciences > Communication sciences

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	30,00
Trabalho de campo	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	60,00
Frequência das aulas	42,00
Trabalho de campo	60,00
Total:	162,00

Eligibility for exams

According to the Assessment Regulations in force.

Calculation formula of final grade

- 30%  writen exam without consultation (1 hour)
- 70% Entrepreneurship Project (70% (written report-Business Plan) + 30% (oral presentation - Pitch)).

Examinations or Special Assignments

Not applicable.

Internship work/project

Not applicable.

Special assessment (TE, DA, ...)

According to the Assessment Regulations in force.

Classification improvement

According to the Assessment Regulations in force.

Observations

The assessment necessarily involves performing all mandatory components (Project - oral presentation + report - and Exam). 

The oral presentations and discussion will occur in the classroom, at the end of semester.
The written report is delivered on the day of the exam.