Media Economics

Code:

CC015

Acronym:

ECOM

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2020/2021 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	82	CC - Study Plan	3	-	6	46	162

Teaching language

Suitable for English-speaking students

Objectives

Introducing concepts and tools necessary to the characterise and understand media economics and its different markets structures and dynamics;

Understand the organisation of the sector and its evolution;

Identify and discuss current opportunities, constraints and challenges;

Acquiring project development skills, from business model definition to its implementation.

Learning outcomes and competences

At the end of this course, students should be able to:

Understand different media markets;

Know the evolution and identify trends in media markets;

Plan and present a professional project in a media sector.

Working method

Presencial

Program

1. Economics and media
2. Media and creative industries
3. Digitalisation and convergence
4. Intellectual property
5. Project development: models, tools and strategies for value creation

Mandatory literature

DOYLE, Gillian; Media Economics. , London: Sage Publications, 2002
PICARD, Robert G; The Economics and Financing of Media Companies, Fordham University Press, 2011
ALBARRAN, Alan B.; Media Economics, Iowa, Iowa State Press, 2002
Ruth Towse; A^handbook of cultural economics. ISBN: 1-84542-234-1

Complementary Bibliography

Brett Gaylor; "RIP: A Remix Manifesto" (filmografia), 2008
Orson Welles (real.); "Citizen Kane” (filmografia) , EUA, 1941

Teaching methods and learning activities

The course involves a combination of theoretical approach and case studies discussion. Group debates and work presentations on the topics of the programme will be encouraged.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	30,00
Teste	50,00
Trabalho prático ou de projeto	20,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	42,00
Frequência das aulas	70,00
Trabalho de investigação	40,00
Total:	152,00

Eligibility for exams

Mandatory presence in 75% of classes, except in cases predicted in FLUP regulations.

Calculation formula of final grade

Students can choose between: a) distributed assessment with final written exam; b) final written exam.

a) Distributed assessment includes a group work with oral presentation (30% group work + 20% presentation) and a final written exam (50%). The student need to obtain grades equal or higher than 7,5 (in a 0 to 20 scale) in their written exam.

b) Final written exam only (100%).

Special assessment (TE, DA, ...)

As FLUP evaluation regulation.

Classification improvement

Grades can be improved in the written test only.

Observations

Teaching language: Portuguese