Public Relations

Code:

CC041

Acronym:

RELPUB

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2019/2020 - 2S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	96	CC - Study Plan	2	-	3	27	81

Teaching language

Portuguese

Objectives

- Mastering key concepts
- Understanding the strategic dimension of communication
- Understanding the role of Public Relations (PR) in the context of marketing integrated communications
- Reflection on the PR environments 
- Reflection on the importance of Ethics / Codes of Conduct in PR

Learning outcomes and competences

Working method

Presencial

Program

I - Public Relations (PR) History

II - Fundamentals of PR

III - Marketing and PR

IV - Internal / external communications

V - Corporate Communications

a) Corporate Social Responsibility

VI - Global / Glocal PR

a) Internet - Digital PR

b) Cross-cultural Communication and PR

VII - Journalists and PR professionals

VIII - Ethics / Codes of Conduct

Mandatory literature

BAAMONDE SILVA, Xosé, GALINDO ARRANZ, Fermín, MARINHO, Jorge; «Web 2.0 e Redes Sociais: Ferramentas de Relações Públicas dos Centros de Eventos em Espanha, Portugal e América Latina», «Revista Internacional de Relaciones Públicas», nº 2, Vol. 1, 2011
BUTTERICK, Keith; Introducing Public Relations – Theory and Practice, Sage, 2011
FRANKLIN, Bob, HOGAN, Mike, LANGLEY, Quentin, MOSDELL, Nick, PILL, Elliot; Key Concepts in Public Relations, Sage, 2009
FREITAG, Alan R; Global Public Relations, Routledge, 2009
GONÇALVES, Catarina, MELO, Filipa, GOMES, Inês, HARADA, Isabela, MAIA, Jessica, BARRA, Marco, FREITAS, Marisa, DUARTE, Sara, MENESES, Sílvia, LEMOS, Sofia de, MARINHO, Jorge; «Public Relations and Goffman's Sociology in the Context of Japan», in http://www.marinho-mediaanalysis.org/articles/May-23-2017/public-relations-and-goffmans-sociology-in-the-context-of-japan , 2017. ISBN: ISSN 2183-444X G
GONÇALVES, Gisela; Ética das Relações Públicas, Minerva Editora, 2013
GORDON, Averill Elizabeth; Public Relations, Oxford University Press, 2011
MaCNAMARA, Jim; https://opus.lib.uts.edu.au/bitstream/10453/37403/4/Continuing%20Convergence%20of%20Journalism%20and%20PR.pdf, 2015
RUSS-MOHL, Stephan; https://en.ejo.ch/public-relations/digitalisation-changing-the-relationship-between-public-relations-and-journalism, 2015

Teaching methods and learning activities

Theory-practical

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	60,00
Trabalho escrito	40,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	40,00
Frequência das aulas	41,00
Trabalho escrito	30,00
Total:	111,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Calculation formula of final grade

Final exam: 60%  Final Exam /Appeal Season: 60%
Assignment: 40%
*

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)
*

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)
*

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)
Classification improvement only regarding the Exam
*

Observations

*
*Calculation of final grade:
 assignment - 100%
Deadline: May 20, 2020
No resit / no grade improvement
All students, including working students and repeaters, must do an assignment, in 2019-2020. In each class, students must form groups with about eight members