Media Economics

Code:

CC015

Acronym:

ECOM

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2016/2017 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	83	CC - Study Plan	3	-	6	46	162

Teaching language

Portuguese

Objectives

Analyse the complexity of media products and markets and their specific sub-sector. Learn how the behaviour of different companies in the market is affected by market structure and how it affects market performance. Assess the impact of exogenous conditions (e.g., government regulation, technological advancements, and demand) in the media market. Discuss issues of regulation and corporate ethics. Outline the current panorama of the media market in Portugal, identifying the main trends in the development and bringing it into the international context.

Learning outcomes and competences

It is expected that the students can outline the current status of the media market in Portugal, identifying the main trends in the development and bringing it into the international context and digital environment.

Working method

Presencial

Program

1. Media Economics: concepts and issues
2. Complexity and specificities of Media products and markets
3. Media business models
4. Media activity: constraints, challenges and opportunities 

Mandatory literature

DOYLE, Gillian; Media Economics. , London: Sage Publications, 2002
PICARD, Robert G; The Economics and Financing of Media Companies, Fordham University Press, 2011
ALBARRAN, Alan B.; Media Economics, Iowa, Iowa State Press, 2002
TOUSSAINT-DESMOULINS, Nadine; L’Économie Des Médias, Paris, Presses Universitaires de France, 2004
OSTERWALDER, Alexander; PIGNEUR, Yves; Business model generation. ISBN: 978-0-470-87641-1

Complementary Bibliography

Cavaco, Suzana; Mercado media em Portugal no período marcelista. ISBN: 978-989-689-228-9
Orson Welles (real.); "Citizen Kane” (filmografia) , EUA, 1941
Ron Howard (dir.); “Paper” (filmografia), EUA, , 1994

Teaching methods and learning activities

Study of concrete cases, stimulated by theoretical reflection. To ensure quality and results in learning, we have prepared a set of additional teaching aids. Students will be requested to present research assignments on the themes related to the subject programme.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	60,00
Trabalho escrito	40,00
Total:	100,00

Eligibility for exams

Mandatory attendance of 75% of classes, unless established otherwise by general law and in the FLUP Assessment Regulations.

Calculation formula of final grade

Evaluation: students may choose: a) continuous assessment and final exam; b) final exam.

The distributed assessment with final exam consists of a group assignment presented orally (40%) + written test (60%).
Students must obtain a minimum score of 7.5 (on a scale of 0 to 20) in the written test.

Special assessment (TE, DA, ...)

Grades can be improved in the written test only.

Classification improvement

make up only a final exam

Observations

Teaching language: Portuguese