Beyond Reality: Exploring the effect of different virtual reality environments on visual assessment of cakes

• Tipo: Artigo em Revista Científica Internacional
• Data: 2024

Autores

Alba-Martínez, J (Autor) Outra; Alcañiz, M (Autor) Outra; Martínez-Monzó, J (Autor) Outra; Cunha, LM (Autor) FCUP; García-Segovia, P (Autor) Outra

Revista

Título: Food Research International

Vol. 179

ISSN: 0963-9969

Editora: Elsevier

Indexação

ISI Web of Knowledge - 0 Citações

Scopus

Outras Informações

ID Authenticus: P-010-0VD

DOI: 10.1016/j.foodres.2024.114019

Abstract (EN): Visual assessment triggers physiological, emotional, and cognitive responses in consumer behavior. This confluence of signals can be influenced by context, which plays a crucial role in eating behavior. The strategies used to evoke scenarios that enhance ecological validity in sensory experiences have evolved in the last years to include immersive technologies and virtual reality (VR) to simulate the complexity of the real world and predict consumer preferences. This study explored VR's effect on visual liking and hedonic responses of five virtual cakes in two virtual contexts designed with advanced 3D modeling and photogrammetry techniques to ensure high realism and immersion. Although the virtual contexts themselves did not impact liking ratings, the variables context-cake, age, and subjective hunger had a significant effect on the visual liking of cakes. A Check-AllThat-Apply (CATA) questionnaire showed significant differences in responses for various terms related to the intrinsic and extrinsic characteristics of the five cakes. Finally, the internal preference map separated two consumer patterns of visual liking: traditional versus innovative.

Idioma: Inglês

Tipo (Avaliação Docente): Científica

Nº de páginas: 8