General Management

Code:

EIG0034

Acronym:

OGE

Keywords
Classification	Keyword
OFICIAL	Marketing and Strategy

Instance: 2009/2010 - 2S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Engineering and Industrial Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIEIG	85	Syllabus since 2006/2007	4	-	7	56	187

Teaching language

Portuguese

Objectives

1- BACKGROUND
The students do several courses on functional areas of a company (production, finance, HR, etc, ...). This course is intended to put some umbrella general management concepts (planning, organizing, implementing, controlling) on top and to align company wide policies and strategies with the functional ones.

2- SPECIFIC AIMS
This course unit aims to acquaint students with organisational models, the role of management (and the manager) and the required management tools to successfully manage an organization, unit or department. Also aims to introduce students to the strategic analysis (external and internal) and the development of business/competitive strategy formulation.

3- PREVIOUS KNOWLEDGE
EIG0029 Operations Management
EIG0028 Total Quality Management
EIG0032 Financial Management
EIG0030 Logistics Management
EIG0031 Marketing

4- PERCENTUAL DISTRIBUTION
* Scientific component - 70%
* Technological component - 30%

5- LEARNING OUTCOMES
At the end of this subject, students should be able to:
- understand the role of management and the manager
- understand the key issues involved with planning, organizing, implementing, and controlling
- understand the various organizational models
- carry out an adequate external/environmental analysis
- carry out an adequate internal analysis
- design a specific business strategy

Program

INTRODUCTION TO COMPANY AND MANAGEMENT: Types and classification of company; Organisation stakeholders; Notions of market and marketing: markets and products, importance of clients’ satisfaction, identification of markets, product/market matrix, product life cycle; Concept of management; the management process: planning, organisation, leadership and control; Levels of management: strategic managements vs. functional management
EVOLUTION OF MANAGEMENT: Classic theories; School of human relations; systemic approach; socio-technical approach; contingency approach; Asian contributions; learning organisation; the manager: roles and skills of the manager
PLANNING: Planning in the management process; Strategic and operational planning; Strategic planning: Business Strategy Analysis (environment, industry attractiveness, internal and competitive analysis) and formulation of business competitive strategies (differentiation, segmentation, cost and values); formulation of functional strategies; process of decision making in management; setting objectives and action plans; nature of organisation objectives; objective management
ORGANISATION: Characteristics of an organisational structure: division of tasks and their coordination; vertical and horizontal integration methods; types of organisational structures: functional, divisional, mixed, matrix and network; Mintzberg organisation
LEADERSHIP AND BEHAVIOURAL ASPECTS OF MANAGEMENT: motivation, communication, group management and leadership; individual characteristics; perception, attribution, attitude and behaviour; concept of motivation; theories of motivation; Communication: nature of communication and its role on management; types of communication and channels of communication in organisation; leadership: role of leadership in management; manager vs. leader; types of leadership; contingency approach of leadership; sources of power; power vs. leadership; conflict management; organisational culture and management of change.
MANAGEMENT CONTROL: process of control; development of control systems; budget control; balanced scoreboard

Mandatory literature

Freire, A.; Estratégia: Sucesso em Portugal, Editorial Verbo, Lisboa , 1997
Strategor; Strategor: Política Global da Empresa, Publicações Don Quixote, Lda, Lisboa, 2000
Vasconcelos, B.C.; Organização e Estratégia (textos didácticos), FEUP
Bartol, K. M. ; Management, Boston, McGraw-Hill, 1998

Complementary Bibliography

Hitt, Michael A.; Strategic management. ISBN: 0-324-22713-2
Porter, Michael E.; Competitive Advantage. ISBN: 0-02-925090-0
Porter, Michael E.; Competitive strategy. ISBN: 0-02-925360-8
Drucker, Peter F.; The practice of management

Teaching methods and learning activities

Theoretical classes will be based on the presentation of the themes of the course unit.
Practical classes will be based on the discussion of “company cases”. Each “case” will be presented and analysed by a group of students (3 to 5), and then it will be discussed under the supervision of the professor and other students can participate in the discussion.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	64,00
	Total:	-	0,00

Eligibility for exams

Students cannot miss more classes than allowed by the rules.
Students have to present and discuss two case studies.

Calculation formula of final grade

(i) Presentation and discussion of case studies (30% of the Final Grade)
(ii) Written exam (100% of the Final Grade)

Special assessment (TE, DA, ...)

A written exam (100% of the Final Grade)

Classification improvement

Students can only improve the grade of the final exam.