Marketing

Code:

EIC0061

Acronym:

MARK

Keywords
Classification	Keyword
OFICIAL	Quantitative Methods and Management

Instance: 2006/2007 - 1S

Active?	Yes
Responsible unit:	Department of Mechanical Engineering
Course/CS Responsible:	Master in Informatics and Computing Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LEIC	10	Plano de estudos de transição para 2006/07	4	-	6	56	162
			5
MIEIC	36	Syllabus since 2006/2007	4	-	6	56	162
		Plano de estudos de transição para 2006/07	4	-	6	56	162
			5

Teaching language

Portuguese

Mandatory literature

Kotler, Philip; Marketing management. ISBN: 0-13-145757-8

Complementary Bibliography

Kotler, Philip 070; Principles of marketing. ISBN: 0-273-64662-1
Dibb, Sally; The marketing casebook. ISBN: 1-86152-624-5

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	56,00
	Total:	-	0,00