Official Code: | 6294 |
Acronym: | MESG |
1. Know and understand the basic mechanisms of the creative process, individual and group 2. Understand and analyze the dynamics of the creative process; 3. Knowing the factors that stimulate and inhibit creativity 4. Develop specific competencies in the field of creativity 5. Develop creative attitude essentially applied to entrepreneurship; 6. Promote methods and techniques that stimulate creativity and innovation 7. Training improvisation competencies as structural elements of creative and entrepreneurial attitude.
It is intended to put students in contact with the main concepts of service management, providing them with an integrated view of the processes of services management, and strategic management, in supporting the development of competitive advantages. The course unit has a theoretical and practical nature, combining the theoretical basis for its application to the study of cases of companies and the carrying out of work.
Main aims: The main aim of this course unit is to prepare students to analyse and project interactive components of systems, particularly the user interface. It should be adequately done, considering the short, the medium and the long term.
Aims:
1. To prepare students to analyse interactive systems concerning their quantitative and qualitative parameters.
2. To prepare students to use study, observation and questioning techniques based on the understanding of the conceptual model of system users
3. To prepare students to use a construction process of interactive products based on the design, user assessment, conception, prototyping, validation, construction and maintenance.
Analyze and discuss the structuring role of Communications and its impacts on organization and economic and social development of societies (companies, citizens, public administration)
-Understanding the technological trends of telecommunications (networks, terminals,services)
-To be acquainted with the relevant aspects of the sector in Portugal and in the world
-Mastering some basic technological concepts to facilitate multi-disciplinary dialogue in organizations, either internal collaborative processes or in the external relationship with partners, suppliers or customers of the value chain
-Learn to make use of ICT (as part of multimedia communication) to promote innovation, whether in business models, in production or decision processes ,in products and services,or customers user experience
-To be acquainted with the incorporation of electronic multimedia communication platforms in the construction and provision of services, using real case studies.
-Write monographys
At the end of the course, students should be able to:
- understand the complexity and the qualitative aspects of decision making processes;
- define the structure and the components of a Decision Support System (DSS), as well as using methodologies and techniques to design and implement DSSs;
- develop spreadsheet models, and design tools to support decision-making;
- use the main concepts of Decision Theory and Multicriteria Analysis;
- develop models and optimization algorithms, as well as heuristic and simulation approaches to solve problems with a practical interest, in Operations Management.
The competences to be acquired by the students, as well as the results of the learning process, derive directly from the satisfaction of the indicated objectives.
Prepare students for designing information systems appropriate to user needs and objectives of organizations, considering the short, medium and long term. So they should be able to prepare conceptual models of information, in particular classes of objects and relational models, develop conceptual models of user interaction, apply software engineering methodology, and use relational database management systems.
CONTEXT: In the context of the global market, the qualitative increase of training can be regarded as an inseparable condition from the progressive efficiency of organisations. Even though the confrontation with an uncertain and complex environment represents a factor of instability, it also represents an important challenge to the ability of managing change as a factor of organisational development. Thus, it is important to train leaders with essential knowledge and skills of performance increase in the domain of human capital. It will enable them to mobilize an important potential to carry out initiatives which aim not only to improve professional performances, but also a systematic improvement of the ways of work organisation with positive consequences in organisational behaviour. It will thus increment the availability of diverse professionals to work in a group towards a common objective.
OBJECTIVES:
In the context of the value creation and management, the aim of this course is to give students theoretical and practical knowledge necessary to understand the consequences of operational decisions, by acquiring skills both in accounting and in financial management. Important information: please note that most of the topics of this course must be taught in Portuguese, given that Portuguese accounting rules and taxes have specific names that are not translatable
This course unit aims to provide students with conceptual and instrumental resources to carry out a research project in the domain of social sciences. The concepts to be approached are related to two general domains: the historical and epistemological context of social sciences research and the comprehension of the different stages of a research project.
The objective of this course is to teach the methods, techniques and best practices to plan, manage and carry out a process analysis and requirements specification of a system-based services technologies.
It is expected to endow the students with skills to:
1.To provide an understanding of the human and organizational contexts in which you will be working and the skills you will need to be productive and successful as you enter the world of work and throughout your career.
2.To explore how to put the scientific, technical and organizational knowledge learned at FEUP to work in addressing the major challenges facing management and organizations today.
The course aims at developing competencies Services Marketing, whether businesses or companies providing services industries that include a service component in its global offering to customers. The course integrates a sound conceptual ground, with presentation and discussion of services marketing concepts and methods, with its application to the development of a marketing plan and case study analysis and discussion.
This course unit aims to provide students with knowledge of basic methodologies for the analysis of the financial and economic feasibility of investment projects in certainty and uncertainty conditions.
This course unit aims to make students understand: - the role of Information Systems (IS) in organisations and the importance of being aligned with organisations strategy; - the concept of Information Systems Architecture (ISA) and its importance within organisations and ist role in supporting business strategy.
The course aims at providing and developing competences on the different new service development and design methodologies, integrating a robust theoretical ground, based on the discussion of state of the art methods cases, with its application to a new service development project.
Many students will start their final dissertation project in this course and will finish it in the second semester. Therefore its objectives are the following ones:
1 – Dissertation project selection, identification of external supporting organization (optional) and of the internal advisor.
2 - Learning to use relevant data analysis tools in particular SPSS and NVivo that may be useful for the dissertation project.
3 - Presentation to colleagues of work done in the selected dissertation project by the end of the course.
This course unit aims to endow students with the basic skills to think strategically, to develop a specific business and corporate strategy, to understand the issues and hurdles of implementation, in order to play a role in a given company's competitiveness.
Teach the key concepts and methodologies for managing the customer relationship as well as key standards, technologies and systems that allow organizations to maintain and deepen relationships with their customers.
Individual project work aiming at the integration and application of knowledge, skills and attitudes obtained along the course. The work will take place in a business or research environment, promoting the development of capabilities of initiative, decision, and of individual and group work.