Multimedia and New Services

Code:

ESG0025

Acronym:

MNS

Keywords
Classification	Keyword
OFICIAL	Technology

Instance: 2013/2014 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Services Engineering and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MESG	21	Syllabus since 2007/08	1	-	6	56	162

Teaching language

Suitable for English-speaking students

Objectives

Analyze and discuss the structuring role of Communications and its impacts on organization and economic and social development of societies (companies, citizens, public administration)

-Understanding the technological trends of telecommunications (networks, terminals,services)

-To be acquainted with the relevant aspects of the sector in Portugal and in the world

-Mastering some basic technological concepts to facilitate multi-disciplinary dialogue in organizations, either internal collaborative processes or in the external relationship with partners, suppliers or customers of the value chain

-Learn to make use of ICT (as part of multimedia communication) to promote innovation, whether in business models, in production or decision processes ,in products and services,or customers user experience

-To be acquainted with the incorporation of electronic multimedia communication platforms in the construction and provision of services, using real case studies.

-Write monographys

Learning outcomes and competences

-A global vision(the big picture) of TMT sector and industries

-Ability to read,discuss and use technologie fo analyse and design new services and get value-aidded based services and be able to suggest enhancements differentiated technology-based.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

-Basic knowledge on ICT, either as a citizen or a knowledge worker.

-Awareness in industry value-chains, and business models in the Digital Economy

-Capabilitis to browse Internet and get valuable documents

-Learn to know,learn to do,learn to dhare,learn to be

Program

-TMT sector time-line,basic concepts and technological trends

-Multimedia Industry (players,value-chains,business models)

-Communication Platforms kind (integrated,convergent,multimedia)

-Networks : public/private,wired/wireless,local/global (voice,data,image)

-Four-play services Bundle (wired/wireless telephony,internet,tv)

-3 structures model (infra-technology,info-services,super-applications)

-IP world (protocols,broadband networks and services)

-Anywhere paradigma (tripod ip networks,,broadband transmission,mobility)

-SoLoMo paradigma (social,located,mobile)way-of-life/work disruption

-Multimedia Contentes new offers (contextualized, customized)

-Internet,Intranet,Extranet and industries value-chains ( B-Web)

-Internet of Things,processors ubiquity,global connectivity

-Cristal Ball (technologies,networks,services,appalications,contentes, context

Mandatory literature

Saxtoft; convergence, wiley, 2008
Shuen Amy; Web 2.0 Strategy Guide, O'Reilly, 2008
Green,Emily; Anywhere, McGraw Hill, 2010
Sá, Rui; Sistemas e Rdes de Telecomunicações, FCA

Complementary Bibliography

McCarthy and Wright; technology as experience, MITPpress, 2004
Virginia Nightingale and Tim Dwyer; New Media Worlds, oxford, 2007
Greenfield,Adam; Everyware, Newriders, 2006
Lee / Bernoff; groundswell:social tech, Harvard business press, 2008
Pisani/Piotet; Comment la Web Change le Monde, Pearson, 2008
Lombard, Didier; Le Village Numerique Mondial, Odile Jacob, 2008
Tapscott, Don; Grown Up Digital, McGraw Hill, 2009
Tapscott/Williams; MacroWikinomics, Atlantic Books, 2010
Shih,Ckara; The Facebook Era, Prentice Hall, 2010
Ribeiro,Nuno; Multimedia e Tecnologias Interactivas, FCA
Gomes,Ana Sofia; Web Trends, Ed Silabo, 2010
Osterwalder/Pigneur; Criai Modelos de Negócio, D. Quixote
Conrado Adolpho; Os 8 P do Marketing Digital, Texto
Castells,Manuel; A Galáxia Internet, F C Gulbenkian
Qualkman,Erik; Socialnomics, Wiley
Fiedman,Thomas; World is Flat
Anderson,Chris; The Long Tail
Anderson,Chris; Free, RH,business books, 2009
Surowiecki,James; A sabedoria das Multidões, Lua de Papel, 2007

Teaching methods and learning activities

 

-Theoretical and pratical classes, either oral and computer- based

-Presentation/discussion of study-cases with the students

-Articles and books readings to explore new subjects

-Talks made by the students on selected topics

-Type of evaluation: distributed evaluation (4 monographies) and final examination(individual oral discussion on a final groupwork)

-Terms of frequency: 4 monographies and talks

-Formula Evaluation: 60%+40%

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Participação presencial	10,00
Prova oral	20,00
Teste	50,00
Trabalho escrito	20,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	12,00
Elaboração de relatório/dissertação/tese	24,00
Estudo autónomo	72,00
Frequência das aulas	42,00
Total:	150,00

Eligibility for exams

-Attendance is reached if at least 3(of4) monographies are writed and have positive evaluation, and 50% of presence in classroom.

-This attendance is equivalent to 60% of the final evaluation

Calculation formula of final grade

Final evaluation is obtained 60% attendance and 40% final  work and oral dissertation

Examinations or Special Assignments

It is possible to implement a special writen evaluation for appeal or to rise previous evaluation

Internship work/project

-Students has to write a final work, analysing and designing new services using multimedia platforms and technology and be able to get new value in the user experience

-This work wiii be presented and discussed as the final examination

Special assessment (TE, DA, ...)

It's not foresee

Classification improvement

It is possible to get evaluation's rise, by means of a written examination or an oral discussion of earlier works and new thematics

Observations

It is possible to request the students to discuss their monographies at classroom, as well to do ted-talks on topics they choose