MCI0015 - ECTS Main Objectives:

1. To introduce students to the sciences of Communication and to the theory of the Media, supplying a useful conceptual and formative basis for their functionality.

2. To provide a comprhension of the most relevant theoretical models of Communication (for instance, Semiotics and the Processing school) and the practical understanding of the technical and professional application of some of its structuralizing concepts.

3. To develop basic skills on strategy, positioning, planning and evaluation of Communication and its framing in specialized areas and professional activities.

4. To develop specific briefing skills in the context of the management of information.


Skills and Learning Outcomes:

After the successful completion of this course unit, students should be able to:

1. Define and to distinguish the principal schools and scientific models of Communication, differentiating the notions of information, meaning, communication and persuasion, and interpret some of its applications in the spheres and professional activities of Communication;

2. Identify, describe and list the technical and professional extents of Institutional Communication and the phases of it’s “life cycle”, applying it to practical situations, scientific concepts and tools for strategic planning;

3. Recognize the social, economical and cultural role of brands and their place in the marketing communication context , dominating concepts, dimensions and basic techniques for it’s creation, management and application;

4. Know and apply a basic set of knowledge and specific techniques for communication of information, through the eyes of a “Manager of Information”, namely in the areas of the “strategy of the message”, of briefing, of the publication of textual contents and of the organization of speech.

5. Question common places and ideas about communication, and about speech and the Media.

MCI0005 - ECTS This course unit aims to make students understand the role of Marketing in organisation management, as well as the particularities of Marketing of Information Services.
Students will be familiar with the main concepts and tools which enable them to develop strategies and plans of Marketing of Information Services.

MCI0003 - ECTS Aims

To endow students with skills to plan information systems and technologies in an organization in a strategic perspective.

Learning Outcomes

Strategy and information systems

- to identify the challenges of information systems and associated solutions;
- to show how information systems can support different types of strategies;
- to state and asses strategic matters in the development of an information system;
- to show how information systems can help companies using synergies, key skills and strategies based on network in order to reach competitive advantages;
- to assess the challenges of strategic information systems associated to innovative management solutions;
- to describe in a historical perspective the information systems in organizations using Nolan’s model;
- to describe the critical success factors of information systems and consequences of lack of strategy of information systems and information technologies;
- to describe the strategy involving information systems and information technologies using Earl’s model;
- to describe and apply the cycle model of strategic development of information systems;
- to describe and apply the model to the strategic development of information systems

Strategic analysis for IS

- to define a business strategy, IS strategy, IT strategy, strategic alignment;
- to distinguish IS planning and IS strategic planning;
- to be capable of assessing the strategic impact of IS in organizations;
- to state the main approaches of strategic planning and its application on strategic planning of information systems;
- to state the reasons of the gap between the theory and practice of strategic planning of information systems.

Strategies of information and knowledge management

- to explain the concepts of information management, knowledge management, collaboration, information and knowledge sharing;
- to identify the types of information culture and describe its influence on the definition of information and knowledge strategies in organizations;
- to explain the narrow relationship between collaboration and information management in present organizations;
- to explain the emergence of the collaborative networks of organization as a business strategy supported by IS;
- to analyse an organizational situation and specify a collaboration and information management strategy.

MCI0013 - ECTS 1. To present Cognitive Psychology as an area of knowledge to be integrated in this professional training;
2. To identify the basic concepts of this area;
3. To analyze the implications of that knowledge;
4. To relate and apply these knowledges;
Skills
1. To be familiar with the fundamentals of Cognitive Psychology
2. To apply the acquired knowledge
3. To be capable of using scientific approaches and developing them
4. To be capable of analyzing and summarizing
5. To be capable of planning, organizing and presenting the work developed individually or in group
6. Problem solving – to apply research results to new problems in the professional environment and be capable of organizing and planning research projects

MCI0001 - ECTS The "Knowledge Representation" course has the main goal of leading students to build a faceted view of the theory and practice of knowledge representation, linking them to their former experience with domain modeling, information description and databases.

On completion of this course, the student should be able to:
-Briefly describe the milestones in knowledge representation, in the philosophy and computing domains;
-Use the conceptual map technique to capture reality in a selected domain;
-Use First-Order Logic as a tool for knowledge representation and inference;
-Relate knowledge representation in logic with data representation in databases:
-Base the representation of a domain on an ontology and justify the choice of its concepts;
-Describe the principles of the semantic web and its relation with classic knowledge representation;
-Represent knowledge in a domain using the ontology tools of the semantic web;
-Choose tools to support the knowledge representation component of a project.

MCI0007 - ECTS Objectives
This course focus on the recognition of the vulnerabilities of Digital Information in today's society to an abusive and destructive use and the basic knowledge of the means (especially computers) available to alleviate the problem.
Skills
The incidence of learning aid and assessment of students who enroll in the Course Unit resides on scientific and technical skills (related to the matters expressed in the Program Unit) that students should acquire. However, it is also wanted to see revealed and developed skills in oral and written communication, analysis and synthesis, self-study as well as interpersonal relationships.
Learning Outcomes
At the end of this course, students should be able to:
- Describe the fundamental concepts of system security (confidentiality, integrity, etc.).
- Analyze current computer applications for personal use and for work (web browsing, email communication, etc..) and identify the issues and actions that constitute security risks to the environments in which they operate (eg, response to requests of information received from unknown entities);
- Propose measures to protect the information stored and circulating in networked computer systems (to avoid disclosure of private information, usurpation of identity, etc.)..

MCI0002 - ECTS Information Systems are having a fundamental impact on the ways in which information is gathered, processed, stored and disseminated in society. This course aims to look beyond the organisation, focusing on the impact and potential impact of these systems on society as a whole. Key issues discussed will include; technological trends and social change, new organisational forms and business models, ethics morality and information and policies developed by governments for the information society.

Outcomes:

On successfully completing the module, the student will be expected to be able to:
•Examine the concept of the information society through five distinct
lenses: spatial, technological, cultural, political and economic.
•Demonstrate a holistic understanding of the concept of the
‘information society’
•Discuss and debate the issues raised during the module.
•Critically evaluate the theoretical perspectives on the information society

MCI0008 - ECTS This unit aims:
- To deep the knowledge in what concerns content analysis and techniques of information representation (subject indexing)
- To give the students skils to manage indexing languages, specially the classifications
At the end, it is expected that the students can use categorial indexing languages (classifications) as well as to develop and use combinatory languages (thesauri and lists of indexing terms).

MCI0012 - ECTS Learning of the classic subject matters of Data Analysis, not only from the theoretical point of view, but also from a practical point of view, using a specific software tool.

MCI0010 - ECTS The Digital Libraries and Digital Archives" unit has the main goal of leading students in the analysis of principles, theory and technology of digital repositories, supported on tools that will allow them to build such systems.

After the completion of this course unit, students should be capable of:
- Distinguishing digital repositories, digital archives, digital libraries and websites.
- Identifying the application domains of digital repositories and give examples, by mentioning the institutions which use them and types of collections.
- Developing a basic digital library based on a collection of documents and using appropriate software.
- Assessing the library and calculate the amount of work required to carry out each task.
- Analysing the differences between physical and digital libraries and selecting the aspects which require different procedures in order to develop and maintain those libraries.
- Identifying the necessary requirements concerning document treatment, technologies, services and plan while designing a digital library.
- Comparing the characteristics of systems for the design of digital repositories.
- Applying their knowledge of document description to the organization of a digital repository.
- Naming some problems in digital libraries research.

MCI0006 - ECTS The objectives of the course are to introduce students to the tools available for the analysis of information resources in organizations, in the context of information management in general; to provide practical experience in the conduct of one or more of these tools, and to understand the relevance of the findings of analysis for the determine of information strategies in the organization.

MCI0011 - ECTS This course unit is focused on the study of the medieval book (codex, hence the name codicology) in its physical, patrimonial, cultural practices testimonial, historical source of knowledge and thinking support dimension.
The medieval manuscript book will be approached in an archaeological point of view, being thus seen as a physical heritage, which protection, conservation, description and restoration requires a meticulous knowledge of each codex. Hence it will be made a direct study or an accurate description of the different stages of the codex, from the production of writing utensils, to books, pages and copies manufacture, types of texts and the history of the institutions which preserved or destroyed the books.
The passage from books handwriting to printing will also be studied.

MCI0009 - ECTS The course aims to address the issues, concepts and fundamental legal concepts in the context of Information Law.

In addition to the systematic approach to the law applicable to different forms and information content will be dealt the new issues arising from the interaction between information and technology.

The aim is to give students the essential tools of understanding of Information Law based on examples that might be useful in their future activity as one of the factors taken into account in development projects of information systems and communication.

Students will get an overview of the European and international rules and mechanisms provided for in national legislation.

MCI0014 - ECTS To endow students with knowledge and skills enabling them to master the scientific communication system and to explore its resources in an effective and efficient way.

MCI0020 - ECTS

MCI0016 - ECTS The aim of this course unit is to familiarise students with the principles and the available methodological and technical instruments, which enable an adequate selection when carrying out an individual research project.

MCI0017 - ECTS Aims

The aims of this course unit are the following:
(i) to present a set of diverse and complex technical/professional situations, being based on students’ own experience of the problems they came across while writing the dissertation;
(ii) to improve and complement students’ presentation, argumentation and participation skills in technical discussions;
(iii) to endow students with critical skills, both in methodological terms (validation, verification, assessment) and ethical terms;

As a complement, this course unit also aims to deepen students’ knowledge in the area of Masters project or dissertation, by establishing meticulous research criteria and stimulating research organization for each dissertation.

Learning Outcomes

After the successful completion of this course unit, students should be capable of:
- critically assessing their work in a theoretical, methodological, professional and ethical perspective;
- comparing their approaches and results with other projects;
- displaying and presenting a project and arguing and supporting a discussion;
- summarising a great project (dissertation) in different formats (presentation, scientific article);