Corporate Strategy

Code:

M.EGI025

Acronym:

EE

Keywords
Classification	Keyword
OFICIAL	Economics and Management

Instance: 2024/2025 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Industrial Engineering and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
M.EGI	47	Syllabus	2	-	4,5	39	121,5

Teaching language

English

Objectives

This course unit aims to endow students with the basic skills to think strategically, to develop a specific business and corporate strategy, to understand the issues and hurdles of strategy’s implementation, in order to have a role change agent.

Learning outcomes and competences

At the end of this course, students should be able to:

IOL1 - think and act strategically

IOL2 - understand the issues and hurdles of implementing a given strategy

IOL3 - design the most adequate business and corporate strategy(ies) for a specific situation and context

IOL4 - design a strategic implementation plan

IOL5 - deal with the organisational inertia and dysfunctions, and align resources into action.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Project Appraisal
Fundaments of General Management
Accounting and Financial Management
Management Control
Fundaments of Operations Management
Quality Management
Supply Chain Management
Marketing

Program

1. Basic concepts

1. The Company
2. Strategy, strategic management, competitiveness, etc

2. Strategy formulation

1. Schools of strategic thinking/ strategy safari
2. Positioning model vs. resource based model based

3. Business level strategy

1. Revision of fundamental concepts and analysis tools (external and internal analysis, value chain, SWOT, etc)
2. Revision of strategies (cost, differentiation, focus)
3. Value Chain

4. Corporate level strategy

1. Fundamental concepts
2. Diversification/ Portfolio management
3. Vertical integration and strategic outsourcing
4. Mergers & Acquisitions
5. Internationalisation
6. Cooperative strategies

Master Class (*): Value creation/ EVA (JRS)

5. Strategy implementation/execution

1. Fundamental concepts
2. Implications for the strategy and for the organizational structure
3. Leading change and change management

Master Class (*): “Leading the change” (CMS)

Master Class (*): “Execution: dealing with inertia, overcoming organisational dysfunctions, managing resources” (CMS)

6. Innovation & Entrepreneurship

1. Fundamental concepts

Master Class (*): MBOs & example of Probos MBO over ProHolding (JRS)


(*) Compulsory Master Classes that will be delivered in the context of the Engineering and Industrial
Management Seminars course. Invited Professors:
CMS – Carlos Moreira da Silva
JRS – José Romão de Sousa

Mandatory literature

Hitt, Michael A.; Strategic management. ISBN: 0-324-22713-2

Complementary Bibliography

Thompson, Jr., Arthur A.; Crafting and Executing Strategy. ISBN: 978-0-07-110756-3
Grant, Robert M.; Contemporary strategy analysis. ISBN: 0-631-23136-6

Teaching methods and learning activities

A number of teaching methods are adopted:

M1. Classes of exposition of contents, methodologies and concepts

M2. Classes of preparation and discussion of practical case studies in groups

M3. Group project based activities, with class support

M4. Master Classes. During the semester, some classes will be delivered by well-known senior managers / entrepreneurs, which students have to attend.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	50,00
Trabalho escrito	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	32,50
Frequência das aulas	39,00
Trabalho de campo	25,00
Trabalho escrito	25,00
Total:	121,50

Eligibility for exams

Case Study resolution and Group Project delivery with presentation and final report.

Calculation formula of final grade

Group Case study/Project resolution (40%) + Closed book exam (60%). In the Exam component, a minimum classification of 7,5 (out of 20) is required. In the Group Case study/Project component, intra-group evaluation will be considered.

Examinations or Special Assignments

Internship work/project

Special assessment (TE, DA, ...)

Individual Case study/Project resolution (60%) + Closed book exam (40%). In the Exam component, a minimum classification of 7,5 (out of 20) is required.

Classification improvement

New Exam. Same distributed evaluation elements.

Observations