Services Marketing

Code:

ESG0011

Acronym:

MS

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2007/2008 - 2S

Active?	Yes
Responsible unit:	Department of Mechanical Engineering
Course/CS Responsible:	Master in Services Engineering and Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MESG	24	Syllabus since 2007/08	1	-	6	42	162

Teaching language

Portuguese

Mandatory literature

Fisk, Raymond P.; Interactive Services Marketing. ISBN: 978-0-618-64180-2
Kotler, Philip; Marketing management. ISBN: 0-13-145757-8

Complementary Bibliography

Lovelock, Christopher; Services Marketing. ISBN: 0-13-187552-3
Grönroos, Christian; Service Management and Marketing: Customer Management in Service, John Wiley & Sons, 2007. ISBN: 978-0470028629

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	45,00
	Total:	-	0,00