Marketing

Code:

EM505

Acronym:

MK

Instance: 1999/2000 - 1S

Active?	Yes
Responsible unit:	Industrial Management and Engineering Section
Institution Responsible:	Faculty of Engineering

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LEM	37	Oficial 1999	5	3,5	6,5	-
		B/99	2	3,5	2,5	-

Teaching language

Portuguese

Main Bibliography

- Kotler (Philip) Marketing Management - Analysis, Planning and Control
- Dionísio (Paulo) - Mercator, Dom Quixote - 1999

Complementary Bibliography

- Pratique Direction Commerciale Marketing, (ESCL-LYON), Prentice Hall 1986
- Marketing de Guerra, (AII Ries e Jack Trout), McGraw-Hill 1989