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The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS

Title

The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDSExport publication in the APA format Export publication in the EXCEL format Export publication in the RIS format

Type

Other Publications

Date

2015

Title

The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS

Type

Other Publications

Year

2015

Authors

Casais, B

(Author)

Other

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João Proença

(Author)

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Authenticus ID: P-00A-88D

Language: English

Type (Professor's evaluation): Scientific

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