Atelier of Multimedia

Code:

FLUP0434

Acronym:

ATMULT

Instance: 2006/2007 - 2S

Active?	Yes
Web Page:	http://www.icicom.up.pt/~avc/disciplinas/am_2006/index.htm
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Journalism and Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
JCC	90	Official Study Plan - LJCC	2	5	7,5	-
		Official Study Plan - LJCC	2	5	7,5	-

Objectives

This subject is designed for students to:
- acquire a systematic understanding of digital multimedia, characterization, multimedia types and application areas;
- become aware of the forms of digital information in order to use appropriate storage and transmission methods and techniques for the objectives of a multimedia project;
- acknowledge a multimedia programme or environment as a matrix of linked media elements;
- become familiar with and characterize those media elements;
- develop digital interfaces by applying structural design concepts of Visual Communication to multimedia projects and supports;
- develop digital interactive multimedia contents by means of putting into use a set of original tools of authorship;
- develop students’ skills in mechanically using image register and manipulation tools: capture and post-production in multi-camera environment.

Program

Technology Component

Introduction to digital Multimedia: Definition of multimedia, main characteristics, multimedia development factors, main business areas that resort to multimedia. Definition and characterization of digital multimedia. Multimedia Information: characterization of the different madia as to their nature, acquisition/synthesizing.
Digital information and analogue information. Presentation of the process of converting digital information to analogue. Multimedia data storage techniques: the need to compress data. Taxonomy of data compression techniques. Business data storage formats storage for image, audio and video.
MPEG format: compression process. Presentation of practical examples. Multimedia applications: taxonomy. Presentation of several applications: digital interactive television: video on demand, Videoconference, production of off-line contents: CD ROMs and DVDs.

Design Component

Text and image analysis in the context of multimedia design: its applicability.
Development of the basis for creating graphic interfaces: a theoretical/practical approach. Study of visual interactive systems, dynamic typography and digital image.
Multimedia narratives. Organization of multimedia contents in the context of navigation structures. Organization of information and making it available in menus, sub-menus, among others. Practical work.
Use of on-line and off-line multimedia production tools: Macromedia Director MX.. Use of video compression and processing tools.

Main Bibliography

Tay Vaughan, Multimedia: Making It Work, 5ª edição, McGraw-Hill Professional Publishing, 2001
Jakob Nielsen, Multimedia and Hypertext: The Internet and Beyond, Academic Press, 1995
Gary Rosenweig, Using Macromedia Director 8.5, 2001, QUE
Nuno Bernardo, Guia Prático da Produção de Televisão Digital Interactiva, Centro Atântico Lda., 2002
Katerine Ulrich, Macromedia Flash for Windows & Macintosh, Macromedia Press
Mark Elsom-Cook, Principles of Interactive Multimedia, Mc-Graw Hill, 2002

Teaching methods and learning activities

Theoretical presentation of contents.
Presentation of practical contents followed by exercises/practical work.

Software

Macromedia Studio MX, Adobe Photoshop, Adobe Premiere, Codecs video. Macromedia Studio MX, Adobe Photoshop, Adobe Premiere, Codecs video. Browsers with shockwave plugins installed.

Evaluation Type

Distributed evaluation with final exam

Eligibility for exams

Students are required to attend at least 75% of classes.

Calculation formula of final grade

	Design	Technology	Video
Continuous Assessment	11,25%
Pratical Component	29,25%	29,25%	10%
Theoretical Component	4,5%	15,75%
Total	45%	45%	10%

Examinations or Special Assignments

In order to pass this subject, students must obtain a minimum pass mark of 7.5 out of 20 in the theoretical exam.

Special assessment (TE, DA, ...)

For specific cases in which students are not required to attend practical classes, the timetable for submitting assignments should be arranged with the lecturers.

Classification improvement

The assessment type applies to all students, including those who are doing classification improvement.

Observations

Every practical assignment must be supervised by the lecturers or else they will not count towards the final mark.

The lack of assessment elements for any of the components (design, technology and video) invalidates the student’s approval, even if the average sum of the marks obtained in the submitted assessment tasks is above 9,5 marks.

Language of instruction: Portuguese.