Design and Visual Communication

Code:

CC014

Acronym:

DCVIS

Instance: 2012/2013 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	150	Plano Oficial a partir de 2008/2009	1	-	5	52	135

Teaching language

Portuguese

Objectives

Introduction to the design process. Studying the language and its graphical elements. Definition of methodologies, exploration and analysis of the design, development and implementation of project ideas. Understand the role of graphic design in the registry and the information in the formal organization of the elements of thought. Understanding the visual communication design as the expression of a planned purpose. Reflect on the main functions of the design in its didactic, communicative and artistic. Provide an understanding at both practical and theoretical infographics.

Learning outcomes and competences

Acquire knowledge level of graphic language and its elements. Possess ability to define methodologies for the development and implementation of ideas for projects, including for computer graphics. Acquiring autonomy to reflect on the main functions of visual communication design.

Working method

Presencial

Program

1. Introduction to Visual Communication Design. Delineating the concept. Elements of semiotics image. Gestalt Theory or Theory of shape. Basic elements of visual communication (image building). Visual communication techniques.

2. The Visual Communication Design. The century of typography and book. The centuries of transition and standardization. The Industrial Revolution. The Modern Era. The Postmodern Design. The graphic design in the global village.

3. Typography. Delineating the concept. Anatomy of type. The word image. The letter as a material representation of visual phonics and drawing as an autonomous function of its textual.

4. The Image. Delineating the concept. The significance of the images. The language of images. The Illustration. The photography, the new tool of communication. The relationship between word and image.

5. The Color. Delineating the concept. The color theory. The meanings of color. Color attributes. Patronized color systems. Application of color to visual communication.

6. Design and Infographics. Framework of the concept. History and evolution. Classification of computer graphics. Principles of design applied to computer graphics. Basic concepts and elements of layout and visual narrative. The computer graphics and diagramming languages as alternatives to conventional text. Production oriented infographics.

Mandatory literature

Meggs, Philip; A History of Graphic Design, Wiley & Sons, 1998
Arheim, Rudolf; Arte & Percepção Visual, Pioneira, 1988
Munari, Bruno; Design e Comunicação Visual, Ed. 70, 1991
Munari, Bruno; Artista e designer, Ed. 70
Satué, Enric; El Diseño Gráfico-Desde los orígenes hasta nuestros dias, Alianza Editorial, 1990
Tufte, Edward R.; Beautiful evidence, 2006
Tufte, Edward R.; The visual display of quantitative information, 2006
Tufte, Edward R.; Visual explanations : images and quantitatives, evidence and narrative, 1997
Tufte, Edward R.; Envisioning information, 2006

Complementary Bibliography

Meggs, Philip; Type as Image: The language of Graphic design, Wiley & Sons
Ambrose, Harris; Image, Ava. Acadenis, 2005
Itten, Johannes; The art of color: The experience and Objective Rationale of Color, Wiley & Sons
Barthes, Roland; Elementos de Semiologia, Ed. 70, 1989

Teaching methods and learning activities

Expository theoretical classes on programme contents, along with projections and comments using audiovisual aids. Supervision, discussion and analysis of assignments done by students on the topics of the subject.

Software

Adobe Photoshop
Adobe Illustrator
Adobe Illustrator

keywords

Humanities > Arts > Visual arts > Graphic arts

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	68,00
	Defesa pública de dissertação, de relatório de projeto ou estágio, ou de tese	57,00
Proposal 1	Trabalho laboratorial		10,00	2013-03-15
Proposal 2	Trabalho laboratorial		20,00	2013-04-10
Proposal 3	Trabalho laboratorial		50,00	2013-05-24
Final presentation	Participação presencial		20,00	2013-06-07
	Total:	-	100,00

Amount of time allocated to each course unit

Description	Type	Time (hours)	End date
	Estudo autónomo	26
	Total:	26,00

Eligibility for exams

Mandatory attendance of 75% of classes, unless established otherwise by general law and in the FLUP Assessment Regulations.

Calculation formula of final grade

Continuous assessment with final exam (100%):

Proposal 1 - 10%

Proposal 2 - 20%

Proposal 3 - 50%

Final presentation - 20%

Examinations or Special Assignments

Failure to attend 75% of classes, in the cases established by law, may require an oral discussion of the assessment items presented, to be indicated by the lecturer by the end of the respective semester, and a new written test on the subject contents.

Special assessment (TE, DA, ...)

As provided in the FLUP Assessment Regulations.

Classification improvement

As provided in the FLUP Assessment Regulations.

Observations

Proposals for continuous assessment work whose contents have not been discussed and supervised by the lecturer will not be accepted. Classes will be scheduled for the submission of assignments. Except in cases provided by the regulations, failure to meet the deadlines for submitting course work given by the lecturer will professor, will affect the assessment. All assignments must be submitted in digital format and be properly identified.