Business Communication

Code:

CC010

Acronym:

CE_CC

Instance: 2010/2011 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	142	Plano Oficial a partir de 2008/2009	1	-	5	52	135

Teaching language

Portuguese

Objectives

Understand the nature and importance of corporate communication
Understand the corporate communication media
Define a crisis communication

Program

1 The nature and role of corporate communication
2. The process of corporate communication
3. Corporate communication media

Mandatory literature

Clampitt, P. G; Communicating for Managerial Effectiveness, Sage Publications, 3th Edition, 2004
Kitchen, P. J; Marketing Communications: Principles and Practice, Thomson Learning , 1999

Teaching methods and learning activities

Expository classes on theoretical concepts and their implementation in practical cases. Students are encouraged to carry out individual and group work to foster the understanding and practical application of the topics addressed.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	52,00
	Teste	33,00
	Exame	20,00
	Trabalho escrito	30,00
	Total:	-	0,00

Eligibility for exams

In accordance with the Assessment Regulations, there will be assessments: group assignment (groups of 4) and a final test.
Assignment:
The assignment consists of a study case, applied to one of the course programme topics. It must include a description of the brand and its corporate communication, based on a critical analysis of the brand. The assignment will be presented orally, so each group member must participate actively in the presentation.

Calculation formula of final grade

Final assessment: 40% assignment (25% report + 15% presentation) + 60% Exam