Image Offices

Code:

FLUP0533

Acronym:

GABIMG

Instance: 2004/2005 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Journalism and Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
JCC	21	Official Study Plan - LJCC	4	4	7,5	-

Objectives

To provide students with a variety of principles and concepts related to “image”.
To develop a set of skills for institutional and corporative image construction, analysis and management.

Program

1. Image

2. Institutional and Business Protocol.

3. Marketing and Advertising.

4. Media Training.

Main Bibliography

LIDSTONE, John – Como Lidar Com os Media., Mem Martins. Edições CETOP, 1995.

WESTPHALEN, Marie-Héléne – A Comunicação na Empresa., Porto, Rés Editora, sd.

CABALLERO, Tomás Alvares Mercedes – Vendedores de Imagem – Los retos de nuevos gabinetes de comunicación., Barcelona, Editorial Paidós, 2001.

LAMPREIA, J. Martins – A Assessoria de Imprensa nas Relações Públicas., Mem Martins, Europa-América, 1999.

VILLAFANE, Justo – Imagem Positiva., Lisboa, Sílabo, 1998.

GRANADO, António; MALHEIRO, José Vitor – Como Falar com Jornalistas sem ficar à Beira de um Ataque de Nervos., Lisboa, Gradiva, 2001.

GOMES, António Silva – Publicidade e Comunicação., Lisboa, Texto Editora, 1999.

RODRIGUES, J.V. – Mercator 2000., Lisboa, Edições D. Quixote, 2000.

Teaching methods and learning activities

Throughout classes, theoretical texts that deal with different skills used in Press Offices will be made available, followed by analysis and elaboration of a varietyy of practical cases.

Software

No specific software is required.

Evaluation Type

Distributed evaluation with final exam

Eligibility for exams

Class attendance is not required.

Calculation formula of final grade

Continuous evaluation (70%) plus a Final Exam (30%).

Examinations or Special Assignments

Not applicable.

Special assessment (TE, DA, ...)

According to the Assessment Regulations in force.

Classification improvement

According to the Assessment Regulations in force.

Observations

Language of instruction: Portuguese.