Public Relations

Code:

CC041

Acronym:

RELPUB

Instance: 2007/2008 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	138	Plano Oficial para 2007/2008	2	-	5	52	135

Teaching language

Portuguese

Mandatory literature

BARRY, Amanda; PR Power: Inside secrets from the world of spin., Warwick Business School, 2002
FILL, Chris ; Marketing Communications: Engagement, strategies and practice., Prentice Hall – Financial Times, 2006
SEITEL, Fraser; The Practice of Public Relations., Pearson Education, 2005
TENCH, Ralph; YEOMANS, Liz ; Exploring Public Relations., Prentice Hall – Financial Times, 2006
VILLAFANE, Justo ; Imagem Positiva., Sílabo, 1998
VILLAFANE, Justo ; La Buena Reputación: Claves del valor intangible de las empresas., Pirâmide, 2004
BREAKENRIDGE, Deidre; DELOUGRY, Thomas J. ; The New PR toolkit: Strategies for sucessful media relations., Pearson Education, 2003
GREGORY, Anne ; Planing and Managing: Public Relations Campaigns, Chartered Institute of Public Relatons, 2000
WEINER, Mark ; Unleashing the Power of PR - a Contrarian´s guide to a markting and communication., IABC- Internacional Association pf Business Communications, 2007
GILLIS, Tamara L. – ; The IABC Handbook of Organizational Communication, IABC- Internacional Association pf Business Communications, 2006
CAYWOOD, Clarke L. ; The Handbook of Stratagic PR & Integrated Communications, McGraw-Hill, 2000

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	56,00
	Total:	-	0,00