Publics and Audiences

Code:

CC039

Acronym:

PUBAUD

Instance: 2008/2009 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	20	Plano Oficial a partir de 2008/2009	2	-	5	52	135

Teaching language

Portuguese

Mandatory literature

BROCHAND, Bernard, LENDREVIE, Jacques; LE PUBLICITOR, dalloz, 1993
CEBRÍAN HERREROS, Mariano; INFORMACIÓN RADIOFÓNICA. MEDIACIÓN TÉCNICA, TRATAMIENTO Y PROGRAMACIÓN, EDITORIAL SÍNTESIS, 1995
CEBRIÁN HERREROS, Mariano; INFORMACIÓN TELEVISIVA. MEDIACIONES, CONTENIDOS, EXPRESIÓN Y PROGRAMACIÓN, EDITORIAL SÍNTESIS, 1998
CORREIA, Fernando; Os Jornalistas e as Notícias, CAMINHO, 1997
DIZARD JR., Wilson; A NOVA MÍDIA. A Comunicação de Massa na Era da Informação, Jorge Zahar Editor, 2000
LINDON, Denis et alii; TEORIA E PRÁTICA DO MARKETING. MERCATOR 2000, Publicações Dom Quixote, 2000
MACIÁ MERCADÉ, Juan; Comunicación Persuasiva Para la Sociedad de la Información, EDITORIAL UNIVERSITAS, 2000
THUSSU, Daya Kishan; International Communication, Arnold, 2000
WOLTON, Dominique; ELOGIO DO GRANDE PÚBLICO, EDIÇÕES ASA, 1994
WOLTON, Dominique; INTERNET ¿ Y DESPUÉS?, Editorial Gedisa, 2000
BENTTLEY, Clyde; «In the public's interest, or interesting to the public? Who defines «news»?», http://www.jcomm.uoregon.edu/~chentley/publicinterest.html
http://www.marktest-audimetria.pt/
http://www.mediamonitor.pt/contactos/
http://www.nielsenmedia.com

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	52,00
	Exame	1,00
	Trabalho escrito	23,00
	Exame	59,00
	Total:	-	0,00