Communication Strategies

Code:

CC019

Acronym:

ESTCOM

Instance: 2008/2009 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	25	Plano Oficial a partir de 2008/2009	3	-	5	52	135

Teaching language

Portuguese

Mandatory literature

BELCH, George; -Advertising and promotion: an integrated marketing communications perspective, McGraw Hill, 1998

Evaluation Type

Distributed evaluation with final exam