Discourse and manipulation : the miscegenation of genres in written press

• Type: Article in National Scientific Journal
• Date: 2011

Authors

Pinto, Alexandra Guedes (Author) FLUP

Journal

Title: Comunicação e Sociedade

No. 19

ISSN: 1645-2089

Publisher: Universidade do Minho. Instituto de Ciências Sociais. Centro de Estudos de Comunicação e Sociedade

Scientific classification

FOS: Humanities

Other information

DOI: 10.17231/comsoc.19(2011).909

Abstract (EN): This paper focuses on the appearance of certain instances of “intermediate genres” in written press derived from the miscegenation of press editorials and adver-tisements. It analyses the case of a specific advertisement and health editorial printed in VIP – a Portuguese social magazine – in April 2010. It appeals to a theoretical frame-work from Discourse Analysis in order to prove the miscegenation of genres between the two chosen texts. Four aspects are developed: the context and co-text of the ana-lyzed discourses; the genres involved; the language and paralanguage used; the prag-matic values activated – locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from adver-tisements and other types of discourse, especially in media discourses, are a sign of the colonization that advertising carries on other discourses financially dependent on it

Language: Portuguese

Type (Professor's evaluation): Scientific