Código: | ESG0020 | Sigla: | ECE |
Áreas Científicas | |
---|---|
Classificação | Área Científica |
OFICIAL | Economia |
Ativa? | Sim |
Unidade Responsável: | Departamento de Engenharia e Gestão Industrial |
Curso/CE Responsável: | Mestrado em Engenharia de Serviços e Gestão |
Sigla | Nº de Estudantes | Plano de Estudos | Anos Curriculares | Créditos UCN | Créditos ECTS | Horas de Contacto | Horas Totais |
---|---|---|---|---|---|---|---|
MESG | 16 | Plano de estudos oficial a partir de 2007/08 | 2 | - | 6 | 56 | 162 |
This course unit aims to endow students with the basic skills to think strategically, to develop a specific business and corporate strategy, to understand the issues and hurdles of implementation, in order to play a role in a given company's competitiveness.
At the end of this subject, students should be able to:
- think strategically
- understand the issues and hurdles of implementing a given strategy
- design a specific business and corporate strategy
- design a strategic implementation plan
- define the controlling mechanisms for a given implementation plan.
EIG0035 Project Appraisal EIG0036 Human Resources Management EIG0034 General Management EIG0029 Operations Management EIG0028 Total Quality Management EIG0032 Financial Management EIG0030 Logistics Management EIG0031 Marketing
1. Conceitos Base
2. Formulação Estratégica
3. Estratégias de Negócio
Master Class: “Desarticulação da cadeia de valor” (CMS)
Master Class: MBOs: o exemplo do MBO da Probos sobre a ProHolding (JRS)
4. Estratégias Corporativas
Master Class: Criação de valor / EVA (JRS)
Master Class: Diversificação/Portfolio Management (JRS)
5. Implementação / Execução da Estratégia
Master Class: Balanced ScoreCard: os exemplos Mobil NM&R e Epoli (JRS)
Master Class: “Liderar a Mudança” (CMS)
Master Class: “Execução: Lidar com a inércia, ultrapassar as disfunções organizacionais, dirigir e empenhar os recursos na ação” (CMS)
Docentes Convidados:
CMS – Carlos Moreira da Silva
JRS – José Romão de Sousa
Theoretical classes aim to endow students with the necessary conceptual, theoretical and methodological knowledge to discuss real cases in theoretical-practical classes. During the semester students have to prepare and present a case of strategic analysis based in a real company or case study. Some sessions/master classes with guest managers will take place during the semester. Attendance to the sessions/master classes is compulsory.
Designação | Peso (%) |
---|---|
Exame | 50,00 |
Trabalho de campo | 50,00 |
Total: | 100,00 |
Designação | Tempo (Horas) |
---|---|
Estudo autónomo | 28,00 |
Frequência das aulas | 56,00 |
Trabalho de campo | 56,00 |
Total: | 140,00 |
Group assignment, with final presentation and final report
Final Mark= 0.50*Assignment+0.50*Exam
Exam (50%) & Individual Assignment (50%)
New Exam. Same distributed evaluation elements