Technology Commercialization

Code:

MIET0018

Acronym:

CTEC

Keywords
Classification	Keyword
OFICIAL	Innovation Management

Instance: 2024/2025 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Innovation and Technological Entrepreneurship

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIET	22	Syllabus since 2008/09	1	-	3	21	81

Teaching language

English

Objectives

The focus of this course is to foster the ability to transform high technology into innovation, fostering opportunities for disruption of international value chains and enabling the exploration of economic benefits that only effective transfer of technology to market innovation allows, through:

1. Understanding the fundamentals of technology commercialization.
2. Identification and evaluation of market opportunities for technology-based products and services.
3. Development of strategies for protection and management of intellectual property.
4. Analysis of Business models considerations for technology commercialization.
5. Learning effective marketing and sales techniques for technology-based products.
6. Understanding regulatory and ethical considerations in technology commercialization.
7. Development of skills to present and sell technology-based business ideas.

Learning outcomes and competences

 The outcomes of this learning experience and competencies to be fostered in students include:

1. In-depth understanding of the concepts and practices of technology commercialization
2. Knowledge for a structured assessment of the commercial potential of technologies and the development of effective commercialization strategies
3. Knowledge on how to protect intellectual property and manage technology commercialization projects
4. Development of critical skills such as critical analysis, strategic thinking, and effective communication
5. Ability to apply acquired knowledge in real situations, such as developing a commercialization plan for a specific technology.

These are just a few examples of the outcomes that can be achieved through this learning experience. The course will also be adapted to meet the specific needs of students and provide even more relevant and specific outcomes.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

N/A

Program

1. Fundamentals of technology commercialization and Evaluation of the commercial potential of technologies


2. Development and implementation of Intellectual Property protection strategies


3. Technology Transfer models


4. High-tech product commercialization models


5. Development and presentation of a commercialization plan


6. Presentation of Technology Commercialization Plans

Mandatory literature

Byers T. Dorf R. C. & Nelson A. J. ; Technology ventures: from idea to enterprise, McGraw-Hill, 2011. ISBN: 978-0073523422
Kim W. C. & Mauborgne Renée; Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth, Pan Books, 2022. ISBN: 978-0275933579
Geoffrey A. Moore; Crossing the Chasm. ISBN: 978-0-06-229298-8
Alexander Osterwalder; Business model generation. ISBN: 978-0-470-87641-1
Touhill C. J. Touhill G. J. & O'Riordan T. A. ; Commercialization of innovative technologies: bringing good ideas to the marketplace, Wiley, 2011. ISBN: 9780470925362

Comments from the literature

Other texts and papers, as needed to the discussion and assignments.

Teaching methods and learning activities

• Lectures and case studies


• Presentation and discussion by students


• Group work


• Literature review

keywords

Social sciences

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	50,00
Trabalho prático ou de projeto	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Frequência das aulas	21,00
Total:	21,00

Eligibility for exams

The student will have success when his/her final mark is equal or above 10 points (out of 20).

Calculation formula of final grade

Continuos Assessment
Mark=10% Group presentation + 40% Group assignment + 50% Individual essay

or 

Final Exam
Mark= 100% Written exam

Examinations or Special Assignments

Individual Work

1. Delivery date: October 26th, 2024
2. Literature review
3. Select one of these topics:

• Sale of intellectual property as technology commercialization o Licensing and technology commercialization
• Spinoffs and Startups as mechanisms for technology commercialization
• Deliverable: written essay of up to 1,500 words (~ 5 pages, Arial, 12, single), word file format; file name “Student A.docx”

Upload: Moodle assignment

Internship work/project

Group Work:

 

Working remotely or presential in teams, students will develop a joint group work that includes, at least:

1. Choose a technology from among the options available here at UP Innovation https://upin.up.pt/en/content/technologies (other university sources are accepted, example TechFinder https://techfinder.mtu.edu/).
2. Divide each technology into a list of component functions / resources and use these lists to identify non-obvious commercial applications. For the most promising application, identify a specific company or customer that would benefit from this application.
3. Explain the value proposition that you understand this technology would have for this customer (including a simple description of how it works) and why the company / customer would benefit from it (including how it is better than the solution currently most used by that customer).
4. Build hypotheses to test on a potential commercialization plan for this technology. Document at least 3 personal or phone interviews with customers / partners, explaining why you chose to interview that person and a summary of the new and interesting things you discovered in that interview and which hypotheses were validated or not validated.
5. Design a commercialization or licensing plan for the technology that includes:
1. Market Analysis: Identification of opportunities and threats in the market, analysis of competition and target audience.
2. Value Proposition: Clear definition of the value that technology offers to customers.
3. Intellectual Property: Protection of the technology’s intellectual property through patents, trademarks, and other means.
4. Business Model and Commercialization Strategy: Development of an effective strategy to transfer technology and bring it to market, including distribution channels, partnerships, and collaborations.
5. Operational Plan: Definition of processes and procedures to produce, deliver, and support the technology.

 

Groups: 5/6 students (expectation of 6 groups in total)

Date and deliverables: November 6th, 2024; 30-minute presentation and question and answer session, deck of up to 20 slides, upload to Moodle; pdf

Special assessment (TE, DA, ...)

As predicted by general regulations.

Classification improvement

N/A

Observations

N/A