|OFICIAL||Economics and Management|
|Responsible unit:||Department of Informatics Engineering|
|Course/CS Responsible:||Master in Multimedia|
|Acronym||No. of Students||Study Plan||Curricular Years||Credits UCN||Credits ECTS||Contact hours||Total Time|
To provide an outlook over (i.e., introduce concepts and tools needed to characterize and understand) the functioning of media markets;
To understand the complexity and specificity of Media products and markets;
To identify opportunities, constraints and challenges in Media activity;
To acquire the tools needed to design business plans;
To acquire the tools needed to interpret a Marketing plan.
By the end of the curricular unit, students should be able:
To characterize Media markets;
To learn the evolution and to identify the recent trends in Media markets;
To elaborate a business plan;To design business models for activities in the Media field;
Media Economics: concepts and issues
Complexity and specificities of Media products and markets
Media activity: opportunities, constraints and challenges
The teaching methods combine theoretical exposition with discussion of real cases. Research assignments on topics related to the curricular unit syllabus are given to the students. Teamwork (inside and outside classroom) and individual participation are strongly encouraged.
|Elaboração de projeto||80,00|
|Frequência das aulas||42,00|
The student may choose: a) Distributed evaluation with final exam; b) Final exam.
The distributed evaluation with final exam consists of a group assignment presented orally (35% report + 15% presentation) + written test (50%). Students must obtain a minimum score of 7.5 (on a scale of 0 to 20) in the written test.