Multimedia Seminar

Code:

MM0060

Acronym:

SEMUL

Keywords
Classification	Keyword
OFICIAL	Any scientific area

Instance: 2017/2018 - 1S

Active?	Yes
Responsible unit:	Department of Informatics Engineering
Course/CS Responsible:	Master in Multimedia

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MM	62	Syllabus	1	-	6	45	162

Teaching language

Suitable for English-speaking students

Objectives

The main objective of the course is to explore three fundamental pillars under Multimedia: Communication, Narrative and User Experience. To enhance this goal we selected syllabus covering the content and theoretical methodologies relevant to these topics in the multimedia context.

Learning outcomes and competences

At the end of the course students should be able to:

- Identify key performance areas within the Multimedia and Communication;

- Describe relevant topics in Multimedia area;

- Identify key elements of User Experience;

- Identify key elements of transmedia storytelling.

Working method

Presencial

Program

1. TRANSMEDIA STORYTELLING
Origins and drivers
Story
Audience
Platforms


2. USER EXPERIENCE
Creativity and technology
Design thinking

3. COMMUNICATION AND MULTIMEDIA
Communication and Social Media Platforms (SMP):
- projects, events, polls,...
- integration with narratives
Specific languages in SMP
Results and consequences of communication in SMP

Mandatory literature

Jenkins, H.; Cultura da convergência, 2ª ed., São Paulo: Aleph, 2008
Rose, F.; The Art of Immersion: How the Digital Generation is Remaking Hollywood, W. W. Norton & Co., 2011
Dowd, T.; Fry, M.; Niederman, M.; Steiff, J.; Storytelling Across Worlds, Focal Press, 2013
Miller, C. H.; Digital Storytelling: A creator's guide to interactive entertainment, Focal Press, 2014
ed. by Yehuda E. Kalay, Thomas Kvan & Janice Affleck; New heritage. ISBN: 978-0-415-77356-0
Klaus Schwab; The fourth industrial revolution, Crown Publishing Group, Division of Random House Inc., 2017. ISBN: 1524758868

Complementary Bibliography

Robert Pratten; Getting Started in Transmedia Storytelling: A Practical Guide for Beginners 2nd Edition, CreateSpace Independent Publishing Platform, 2015. ISBN: 1515339165
Ed Catmull; Creativity, Inc: overcoming the unseen forces that stand in the way of true inspiration, Bantam Press, 2014. ISBN: 0593070097
Robert McKee; Story. ISBN: 978-0-413-71560-9
Christopher Vogler ; il by Michele Montez; The writer.s journey. ISBN: 978-1-932907-36-0
Kevin Werbach; For the win: How game thinking can revolutionize your business, Wharton Digital Press, 2012. ISBN: 1613630239
Bauer, Martin, e Bucchi, Massimiano (eds.); Journalism, Science and Society: Science Communication between News and Public Relations, Routledge, 2007
Nir Eyal; Hooked: How to build habit-forming products, Penguin, 2014. ISBN: 0241184835
Kevin Ashton; How To Fly A Horse: The Secret History of Creation, Invention, and Discovery, William Heinemann, 2015. ISBN: 043402290X
Elizabeth Gilbert; Big magic: Creative living beyond fear, Bloomsbury Paperbacks, 2016. ISBN: 1408866757
Brian Grazer, Charles Fishman; A curious mind: The secret to a bigger life, Simon and Schuster, 2016. ISBN: 147673075X
Walter Isaacson; The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution, Simon and Schuster, 2014. ISBN: 1471138798
Garry Kasparov; Deep Thinking: Where Machine Intelligence Ends and Human Creativity Begins, John Murray, 2017. ISBN: 1473653509
Andrea Phillips; A creator's guide to transmedia storytelling: How to captivate and engage audiences across multiple platforms, McGraw Hill Professional, 2012. ISBN: 0071791523
Evan Skolnick; Video game storytelling: what every developer needs to know about narrative techniques, Potter Craft, 2015. ISBN: 0385345828
Jeff VanderMeer, Jeremy Zerfoss; An Illustrated Guide to Creating Imaginative Fiction, Abrams Image, 2013. ISBN: 1419704427

Teaching methods and learning activities

The teaching method is based on the combination of:
i. theoretical exposition and discussion with invited lectures
ii. creating experimental situations in which students may experience in practice the concepts learned;

The teaching methodology adopted takes up a great complementarity between exposure and discussion in lectures with experts and processes of experimentation, teamwork and practical application of concepts learned. This type of methodology provides students with a practical perspective, not only cognitive but also affective on the three topics involved in this course.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de relatório/dissertação/tese	0,00
Estudo autónomo	60,00
Frequência das aulas	42,00
Trabalho de investigação	60,00
Total:	162,00

Eligibility for exams

In each evaluation topic, the student should obtain a grade equal ou higher than 10.

Calculation formula of final grade

The distributed evaluation includes a practical individual project and a group project:

Final evaluation = Individual Report * 40% + Project in Group * 60%

Classification improvement

Students may only improve their grades in the following academic year.