Art and Multimedia Communication

Code:

MM0038

Acronym:

ACM

Keywords
Classification	Keyword
OFICIAL	Visual Arts

Instance: 2017/2018 - 1S

Active?	Yes
Web Page:	http://sites.google.com/site/artecommm1516/
Responsible unit:	Department of Informatics Engineering
Course/CS Responsible:	Master in Multimedia

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MM	26	Syllabus	1	-	6	45	162
			2

Teaching language

Suitable for English-speaking students

Objectives

To expand the repertoire of knowledge of creative multimedia production, both historical and contemporary.

To develop the ability to analise and interpret socio-cultural changes and phenomena related to new media.

To integrate content and goals in digital production of predominantly technological investment.

Learning outcomes and competences

Added competences in the production of content associated to media ayatems.

Increased artistic, historical and socio-cultural repertoires. 

Increased abilities for critical analysis.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

N/A

Program

Emerging in the 1960s, the term "Multimedia" originally expresses the convergence of various means in the production of an art or communication object.

We know how, gradually and subsequently, the term shifted almost exclusively towards the territories of digital media, ending up essentially describing their audiovisual and interactive variants.

Many of the questions one can place nowadays around the term Multimedia involve the analysis of contemporary cultural, contextual and social transformations that are contained in this shift of placement and expectations.

Some possible examples include:

- The ways in which anlogue heritage is being translated into digital versions, and the qualification of gains and losses of that process.

- The ways in which the digital re-considers our modus operandi in the physical world and the social sphere.

- The apparently contradictory ways in which digital media irreversibly change the concept of documentary image.

- The ways in which the concept of authorship is being deeply changed by the emergence of subcultures associated with sampling, remixing and collaborative creative production.

Multimedia Art and Communication focuses on historical and contemporary perspectives, comparing and contrasting processes and paradigms of creation and communication. It aims at "taking the pulse" of the aforementioned changes, and thus foresee possible subsequent evolutions.

The content to be addressed includes:

Bried revision of the History of Art, including key historical moments of transition
"The Medium is the Message" (McLuhan)
Media Literacy
The documentary object in the digital era
"Time-Space Compression" (Harvey)
Remix cultures, sharity communities, memes, participatory cultures
New concepts of authorship, copyright and distribution
The avant-garde as new popular culture
"Cognitive Surplus" (Shirky)
"The Long Tail" (Anderson)
Analogue Amnesia

Mandatory literature

Bibliografia geral e por sessão no site da disciplina.; Vários

Teaching methods and learning activities

Seminars.
Practical exercises.
Participatory Forum.
On-site analysis of student creative output.

keywords

Humanities > History > Contemporary History
Humanities
Humanities > Arts
Humanities > Philosophy

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	10,00
Trabalho de campo	50,00
Trabalho escrito	40,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	40,00
Frequência das aulas	39,00
Trabalho de campo	45,00
Trabalho de investigação	40,00
Total:	164,00

Calculation formula of final grade

Assignment 1: 50%

Assignment 2: 40%

On-class participation: 10%