|Responsible unit:||Department of Informatics Engineering|
|Course/CS Responsible:||Master in Multimedia|
|Acronym||No. of Students||Study Plan||Curricular Years||Credits UCN||Credits ECTS||Contact hours||Total Time|
To expand the repertoire of knowledge of creative multimedia production, both historical and contemporary.
To develop the ability to analise and interpret socio-cultural changes and phenomena related to new media.
To integrate content and goals in digital production of predominantly technological investment.
Added competences in the production of content associated to media ayatems.
Increased artistic, historical and socio-cultural repertoires.
Increased abilities for critical analysis.
Emerging in the 1960s, the term "Multimedia" originally expresses the convergence of various means in the production of an art or communication object.
We know how, gradually and subsequently, the term shifted almost exclusively towards the territories of digital media, ending up essentially describing their audiovisual and interactive variants.
Many of the questions one can place nowadays around the term Multimedia involve the analysis of contemporary cultural, contextual and social transformations that are contained in this shift of placement and expectations.
Some possible examples include:
- The ways in which anlogue heritage is being translated into digital versions, and the qualification of gains and losses of that process.
- The ways in which the digital re-considers our modus operandi in the physical world and the social sphere.
- The apparently contradictory ways in which digital media irreversibly change the concept of documentary image.
- The ways in which the concept of authorship is being deeply changed by the emergence of subcultures associated with sampling, remixing and collaborative creative production.
Multimedia Art and Communication focuses on historical and contemporary perspectives, comparing and contrasting processes and paradigms of creation and communication. It aims at "taking the pulse" of the aforementioned changes, and thus foresee possible subsequent evolutions.
The content to be addressed includes:
Bried revision of the History of Art, including key historical moments of transition
"The Medium is the Message" (McLuhan)
The documentary object in the digital era
"Time-Space Compression" (Harvey)
Remix cultures, sharity communities, memes, participatory cultures
New concepts of authorship, copyright and distribution
The avant-garde as new popular culture
"Cognitive Surplus" (Shirky)
"The Long Tail" (Anderson)
On-site analysis of student creative output.
|Trabalho de campo||50,00|
|Frequência das aulas||39,00|
|Trabalho de campo||45,00|
|Trabalho de investigação||40,00|
Assignment 1: 50%
Assignment 2: 40%
On-class participation: 10%