Code: | MIET0007 | Acronym: | PIAO |
Keywords | |
---|---|
Classification | Keyword |
OFICIAL | Market Studies |
Active? | Yes |
Responsible unit: | Department of Industrial Engineering and Management |
Course/CS Responsible: | Master in Innovation and Technological Entrepreneurship |
Acronym | No. of Students | Study Plan | Curricular Years | Credits UCN | Credits ECTS | Contact hours | Total Time |
---|---|---|---|---|---|---|---|
MIET | 22 | Syllabus since 2008/09 | 1 | - | 6 | 42 | 162 |
Develop a business project opportunity.
Identify technologies with market potential and economic value and provide an initial evaluation of the opportunity.
I) Develop the ability to talk with the inventor and understand the technology capabilities and how those capabilities may be transformed into products. (Approach: Technology-Product-Market)
II) Generate product or service concepts that have the potential for addressing the market.
III) Recognizing an opportunity for technology valorization.
IV) To master the Lean Startup method in the develoment of a Feasibility Study (Description of the Project, Market Feasibility, 1st approach to Technical Feasibility)
N/A.
Feasibility Study:
1. Implementation of the Lean Startup methodology
1. Description of the Project: Identification and exploration of business scenarios (Business Model Prototyping), Define the project and alternative scenarios, relationship to the surrounding geographical área.
2. Market Feasibility: Industry description, Industry competitiveness, Market potential, Access to market outlets, Sales projection.
3. 1st approach to Technical Feasibility: Product development roadmap (technologies, partners and resources).
At this address you will finda wide range of content relevant for this course (books, video and audio).
As this is a Project-based Course. This course implements the Lean Startup approach ("the flipped classroom") to the project-based learning. Please read further about this approach in this paper.
The project is to be performed by a team. The recommended team size is of at least 4 members. Teams with more that 5 members should be avoided.
Designation | Weight (%) |
---|---|
Participação presencial | 5,00 |
Prova oral | 30,00 |
Teste | 5,00 |
Trabalho de campo | 60,00 |
Total: | 100,00 |
Designation | Time (hours) |
---|---|
Elaboração de projeto | 362,00 |
Estudo autónomo | 28,00 |
Total: | 390,00 |
Attending 50% os the classes.
Requires the Signature of the Non-Disclosure Agreement.
Only students enrolled in MIETE may attend this course.
The course materials are made available to students through Class Notebook in OneNote.