Business Construction Project

Code:

MIET0009

Acronym:

PCN

Keywords
Classification	Keyword
OFICIAL	Business Management
OFICIAL	Business Management

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Innovation and Technological Entrepreneurship

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIET	22	Syllabus since 2008/09	2	-	5	42	133,33

Teaching language

Suitable for English-speaking students

Objectives

Trough extensive research and discussion in classroom, students learn how to validate a business case and how to prepare and use a business plan.

Learning outcomes and competences

NCSEE Skills:
C1 a C17, D1 a D16, D27 a D36, I1 a I28, M1 a M23 e N1 a N21.

Working method

Presencial

Program

Throughout the semester, students present weekly ouptus:of their work, having in mind the following milestones:
1. Validation of Business Value Proposition
2. Market analysis
3. Final Presentation of a complete Business Plan

Mandatory literature

William Bygrave, Andrew Zacharakis; Entrepreneurship. ISBN: 978-0-471-75545-6
Jeffry A. Timmons and Stephen Spinelli; New venture creation. ISBN: 978-007-127632-0

Complementary Bibliography

Hitt, M.A., Ireland, R.D., and Hoskisson, R.E.; Strategic management: Competitiveness and globalization, Thomson South-Western, 2003
Kim, W.C., and Mauborgne, R.; Blue Ocean Strategy – How to create uncontested market space and make, Harvard Business Review Press., 2005
Philip Kotler; Marketing management. ISBN: 0-13-015684-1
written by Alexander Osterwalder and Yves Pigneur; Business model generation. ISBN: 978-0-470-87641-1
Usunier, J.-C., and Lee, J.A.; Marketing across cultures, Pearson Education, 2005
Ghemawat, P.; Redefining global strategy, Harvard Business School Press, 2007
Thornton, B.; Decline and fall – Europe’s slow-motion suicide, Encounter Books, 2007

Teaching methods and learning activities

The weekly sessions of work are organized in view of the objectives above mentioned Thus, the class is divided into teams of 4-6 students. These sessions are structured by combining a first short introduction to set the context and general guidance on how to achieve the following milestones. In the next period we have the Tutorial supervision of the teams. Throughout the weeks follow-up sessions with the teams alternate with plenary sessions, with thepresentation and discussion of the work done so far by each of the teams.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Market Analysis	Trabalho escrito	3,00	25,00
Business Plan	Trabalho escrito	3,00	52,50
Classes participation	Prova oral	3,00	22,50
	Total:	-	100,00

Amount of time allocated to each course unit

Description	Type	Time (hours)	End date
Classes	Frequência das aulas	36
Individual Study	Elaboração de projeto	100
	Total:	136,00

Calculation formula of final grade

Milestone 1: Market analysis - Group - 25%
Milestone 2: Final Business Plan - Group – 52.5%
Individual Classification (quiz): 22.5%